Spec, Marketing - Comm - Virginia/Urbana, Illinois

About the Role

Key Responsibilities

• Leads and facilitates marketing activity and communication.
• Creates opportunities to use web-based media to support and promote brand-specific marketing and communication programs.
• Ensures alignment between brand positioning, marketing initiatives and targeted audiences' desire for web-based communications.
• Stays current on trends in emerging technology that have applications within retail division marketing efforts.
• Serves as a liaison between vendors, public relations, and video projects implemented including those that incorporate GROWMARK.
• Collaborates with GROWMARK Corporate Communications and design team to implement local marketing tactics.
• Develops, implements, and maintains website and social media platforms to increase awareness of the brand and its history, while improving user experience and prospect engagement.
• Creates marketing materials to improve advertising and brand awareness using multiple media types.
• Responds to inquiries and monitors commentary related to the business to project and sustain a positive company image and promote interaction.
• Works collaboratively both independently and in a team-oriented environment.
• Creates, maintains and updates a Marketing Calendar for all departments.
• Creates company marketing campaigns.
• Coordinates advertising, promotional, gifts, events and donations programs for all departments.
• Develops positive relationships with employees, vendors, and customers.
• Tracks Annual Sales Program Progress.
• Uses tools available to help create cross selling lists and business analysis.
• Attends all meetings and trainings as assigned.
• Participates in recruiting events such as county fairs, 4-H events, FFA functions.
• Works with local schools to promote Sunrise FS.
• Engages in amateur photography and videography.
• Follows GROWMARK's Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures.
• Drives to all locations and events as needed.
• Performs all other duties as assigned.

Requirements

• Normally requires a Bachelor's Degree and at least 2 years of marketing or communications experience or equivalent.
• Ag related work experience preferred.
• Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development.
• Must possess a valid driver's license and satisfactory driving record.
• Must be able to travel independently and overnight.
• Ability to obtain drone pilot license.
• Ability to work extended hours as business conditions warrant.
• Demonstrates the FS WAY Standards: Trust, Responsiveness, Excellence, Expertise and Solution Focused.
• Must be able to work in extreme weather conditions (hot, cold, wet, etc.), noisy conditions, and environments with dust, fumes, chemicals, electrical hazards, and at various heights.
• Able to lift up to 50 pounds.
• Ability and willingness to participate in required training related to GROWMARK's policies and procedures.

Nice to Have

• Experience with drone piloting.

Qualifications

• Bachelor's Degree or equivalent.
• At least 2 years of marketing or communications experience.

Benefits & Perks

• Fully funded pension plan.
• Comprehensive benefits package including medical, dental, vision, and life insurance.
• Supplemental plans like accident, critical illness, disability, hospital indemnity, and identity theft protection.
• Generous paid time off (PTO), paid holidays, and parental leave.
• 401(k) plan with company matching.
• Free Employee Assistance Program (EAP).