Specialist, B2B and Channel Marketing

About the Role

Key Responsibilities

• Works with and assists in the creation, delivery and execution of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive certification training
• Responsible for tracking overall effectiveness of campaigns/projects, recommending appropriate adjustments (media mix and consumer targeting strategies) to improve results based on experience, data, and analytics. Uses A/B testing when appropriate
• Acts as SME within the organization for B2B segments
• Contributes to projects and campaigns and to creative and analytical brainstorming
• Ability to manage multiple projects from start to finish, meeting deadlines
• Experience in copywriting and producing content
• Collaborates with counterparts in wider marketing team to ensure best practices, sharing of insights and delivery of a positive experience for audiences
• Stays informed on developments in the marketing discipline and within the sphere of influence: new techniques, ideas, channels, strategies, etc
• Ability to understand and translate ISC2's offerings into value-add propositions
• Participate and assist in the development and execution of GTM plans and strategies for new, current and updated offerings
• Assist in measuring effectiveness of marketing programs on an ongoing basis via input and reporting; develop actionable, data-driven insights to enhance strategies
• Conduct market, audience and competitive research to identify new industry opportunities
• Work collaboratively with the team to meet ongoing business objectives
• Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment
• Perform miscellaneous duties as assigned

Requirements

• Social media expertise using platforms such as LinkedIn, Twitter, Facebook, Instagram, AdWords, etc.
• Experience in marketing writing (submit sample)
• Excellent PC skills including MS Office products (Word, Excel, PowerPoint, Outlook), internet and web applications/navigation
• Knowledge of Salesforce CRM and Marketing Cloud is a plus
• Bachelor's Degree in Marketing, Advertising, Communications, or related field preferred
• 3+ years' experience planning, managing and executing marketing campaigns, preferably for professional development products
• Experience in marketing within information security, information technology, training and certification programs/organizations or association membership is preferred
• Up to 10% travel may be required
• Work normal business hours and extended hours when necessary
• Ability to remain in a stationary position, often standing or sitting for prolonged periods
• May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, involving squatting, bending, or kneeling

Nice to Have

• Canva, Photoshop and InDesign experience