Specialist, Digital Mktg - Virginia Beach

Performance Food Group

Virginia Beach, VA

Full Time

Entry Level

70k-70k

12 days ago

Job Description

About the Role

This position will cover Virginia Beach, VA and surrounding markets. We are seeking a talented Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement, and conversions. Additional focus in graphic design and photography targeting actionable communication to sales, customers, and external audiences. This role requires a creative individual with a strong understanding of restaurant marketing, foodservice sales, and digital branding. If you are passionate about photography, design, and helping restaurants thrive, we want to hear from you.

Key Responsibilities

Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to internal and external websites.
Develop engaging content for various digital platforms, including websites, social media, Google, and email marketing campaigns.
Capture high-quality images and videos that showcase restaurant offerings, interiors, and customer experiences, creating visual content for various marketing channels.
Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends.
Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
Manage and grow the company's social media presence across platforms such as LinkedIn, Instagram, Google, and internal platforms.
Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
Create and monitor email marketing campaigns, segment audiences to maximize engagement and conversion rates.
Analyze performance metrics using tools like Google Analytics; provide reports and insights to optimize future campaigns.
Work closely with cross-functional teams including sales, customers, and internal marketing to ensure cohesive marketing strategies.
Stay updated on the latest trends and best practices in digital marketing and technology.

Requirements

Bachelor's Degree in Marketing, Communications, Business or related field.
At least 1 year of experience in Digital Marketing or a related role.
6 months to 1 year experience with digital marketing tools such as Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.
Excellent written and verbal communication skills.
Ability to analyze data and provide actionable insights.
Creative thinker with a passion for marketing and technology.

Nice to Have

Experience in foodservice or restaurant marketing.
Photography and graphic design skills.

Qualifications

Bachelor's Degree in Marketing, Communications, Business or related field.
1 year experience in Digital Marketing or related role.

Benefits & Perks

Not explicitly specified in the description.

Working at Performance Food Group

Performance Foodservice, PFG's broadline distributor, maintains close relationships with local customers including independent restaurants, hotels, healthcare facilities, schools, and quick-service eateries. The team of sales reps, chefs, consultants, and other experts provides advice on improving operations, menu development, product selection, and operational strategies. The company values building strong relationships and helping independent restaurant owners achieve their goals. Performance Food Group and its subsidiaries provide equal employment opportunity to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and other characteristics protected by law.

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