Specialist, Marketing

About the Role

Key Responsibilities

• Executes on key multi-channel campaigns including virtual, in-person, digital, and collateral, based on company metrics and marketing knowledge.
• Supports creation of marketing and communication tactics through project management by gathering inputs and requirements, documenting flawlessly, and ensuring the campaign timeline remains on track.
• Implements tactical campaigns that support consumer experiences influencing workstreams across experiences.
• Maintains detailed calendars, execution checklists, and documentation to support repeatable high-quality processes and enable scale.
• Reviews campaign reporting to identify learnings or outliers and shares insights with partners and leadership.
• Becomes a subject matter expert in the marketing organization, understanding membership, core products, provider experience, and tactics that influence key metrics.
• Ensures compliance with all applicable laws and regulations.
• Supports other duties as assigned.

Requirements

• Bachelor's degree or 4+ years of commensurate experience.
• 1+ years of experience with marketing functions and driving digital engagement.
• 1+ years of experience working closely with cross-functional teams such as brand strategy, creative, marketing strategy, or CRM.
• 1+ years of experience managing partners and projects within tight timelines.

Nice to Have

• 1+ years experience with measurement and analytics and overseeing campaign tests/set up.
• Experience with email campaigns, text messaging, events, or healthcare marketing and associated results.
• Native/Bi-lingual Spanish speaker with the ability to write copy fluently in Spanish.

Qualifications

• Bachelor's degree or equivalent experience.
• Experience in marketing and digital engagement.
• Experience working with cross-functional teams.

Benefits & Perks

• Medical, dental, and vision benefits.
• 11 paid holidays.
• Paid sick time and paid parental leave.
• 401(k) plan participation.
• Life and disability insurance.
• Paid wellness time and reimbursements.
• Monthly vacation accrual at a rate of 15 days per year.