Specialist, Marketing

About the Role

Key Responsibilities

• Executes on key multi-channel campaigns including virtual, in-person, digital, and collateral, based on company metrics and marketing knowledge.
• Supports creation of marketing and communication tactics through project management by gathering inputs and requirements, documenting processes, and maintaining campaign timelines.
• Implements tactical campaigns that support consumer experiences and influence workstreams across experiences.
• Maintains detailed calendars, execution checklists, and documentation to support scalable, high-quality processes.
• Reviews campaign reporting to identify learnings or outliers and shares insights with partners and leadership.
• Becomes a subject matter expert in the marketing organization, understanding membership, core products, provider experience, and tactics that influence key metrics.
• Ensures compliance with all applicable laws and regulations.

Requirements

• Bachelor's degree or 4+ years of relevant experience.
• 1+ years of experience with marketing functions and driving digital engagement.
• 1+ years of experience working closely with cross-functional teams such as brand strategy, creative, marketing strategy, or CRM.
• 1+ years of experience managing partners and projects within tight timelines.
• Experience with measurement and analytics, overseeing campaign tests and setups (bonus).
• Experience with email campaigns, text messaging, events, or healthcare marketing (bonus).
• Native or bilingual Spanish speaker with the ability to write copy fluently in Spanish (bonus).
• Travel up to 10%.

Nice to Have

• Experience with measurement and analytics and overseeing campaign tests/set up.
• Experience with email campaigns, text messaging, events or healthcare marketing and associated results.
• Native/Bi-lingual Spanish speaker - ability to write copy in Spanish fluently.

Qualifications

• Bachelor's degree or 4+ years of relevant experience.

Benefits & Perks

• Paid parental leave
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid sick time
• Monthly vacation accrual at a rate of 15 days per year
• Life and disability insurance
• Paid wellness time and reimbursements