Specialist, Marketing Operations - Remote

About the Role

Key Responsibilities

• Support marketing, SDR, and sales teams to ensure the accuracy and success of the demand organization throughout the entire campaign lifecycle.
• Assist with campaign planning, asset creation (emails and landing pages), smart campaign/trigger activation, data imports, and post-activity follow-ups.
• Work hands-on with Marketing Automation Platform (Marketo) and CRM (Salesforce) to support campaign execution and reporting of results and insights.
• Ensure that priority leads are accurately logged and routed to the appropriate sales team members.
• Become a trusted advisor to global marketing teams by providing campaign guidance and support.
• Track leads from initial program to Salesforce and pipeline, managing end-to-end demand flows from multiple channels.
• Analyze campaign and flow data in Marketo/Salesforce and recommend optimization solutions.
• Manage day-to-day intake of highly converting inbound leads to ensure they are accurately logged within SLA.
• Suggest system or process improvements to enhance operational efficiency.
• Contribute to marketing operations visibility by maintaining workload through a ticketing system.

Requirements

• 3-5 years of experience in a marketing operations role supporting cross-functional marketing teams across multiple campaign types.
• Hands-on experience using Marketo and Salesforce, with a solid understanding of their integration for lead flow and campaign performance tracking.
• Ability to execute campaigns in Marketo, including asset creation and email templates, with basic proficiency in HTML/CSS.
• Experience working with integrations between Marketo and third-party platforms (e.g., webinar tools like Zoom, ON24).
• Comfortable owning campaign setup from brief to execution, including audience segmentation, asset QA, testing, and scheduling.
• Skilled at working with large data sets, including data preparation, deduplication, enrichment, and uploads.
• Strong understanding of core marketing and sales processes in B2B environments, including lead lifecycle, funnel stages, attribution, lead scoring, nurturing workflows, and campaign influence reporting.
• Knowledge of data governance practices including database hygiene, GDPR compliance, and opt-in/out management.
• Familiarity with ticketing/project management systems (e.g., Jira, Monday.com).
• Experience collaborating with global teams across North America, EMEA, and APAC regions.
• Excellent communication skills and ability to translate marketing goals into operational workflows.
• Analytical, proactive, and detail-oriented with strong issue resolution and process optimization skills.

Nice to Have

• Marketo Certification
• Understanding of Salesforce architecture and object relation.
• Ability to create reports and analyze data.
• Experience with APIs and Webhooks.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Support for overall well-being through resources like CuraLinc and Wellness Fridays extending to December 2025.
• Access to perks and benefits detailed on the company's career site.