Specialist, Web Analytics & Tag Management

About the Role

Key Responsibilities

• Configure, manage, implement, and maintain Google Analytics accounts and properties for a number of enterprise websites.
• Configure Google Tag Manager (GTM) containers for deploying marketing and analytics tracking scripts.
• Collaborate with developers to build documentation for website data layer implementation to guide the capture and transmission of user data for analytics purposes.
• Partner with marketing, product, user interface, and web development teams to understand business needs and develop comprehensive measurement plans that define data and tracking requirements.
• Ensure data accuracy, consistency, and reliability through rigorous testing and validation processes.
• Deploy and manage user feedback tools and surveys to gather insights on website experience.
• Debug and resolve issues related to analytics implementation and data tracking to ensure accurate data collection.
• Analyze web analytics data to understand user behavior and provide reporting and insights.
• Perform monthly, quarterly, and annual reporting, as well as ad hoc analysis.
• Identify trends, patterns, and insights using statistical methods and data visualization tools.
• Effectively communicate data insights with all stakeholders, from marketers to tech teams.
• Align data collection strategies with business objectives.
• Collaborate with other analysts across the enterprise.

Requirements

• Knowledge of Google Analytics, Adobe Analytics or other web analytics tools.
• Proficient with Microsoft Excel along with knowledge of data modeling and statistical analysis methods.
• Knowledge of Google Tag Manager, Tealium or other tag management solutions along with an understanding of data layer principles.
• Demonstrated ability to contribute to multiple projects in parallel in a fast-paced, deadline-driven environment.
• Strong problem-solving and analytical skills with attention to detail and accuracy.
• Strong communication skills (both written and verbal) for conveying technical information to non-technical audiences.
• Ability to work independently and as part of a cross-functional team.
• Previous experience in analytics engineering or similar technical analytics roles.
• Proficiency with data visualization programs such as Looker Studio, PowerBI, or Tableau.
• Experience with generative AI platforms (Claude, ChatGPT, Google Gemini) and proficiency in prompt engineering.
• Bachelor's degree in marketing, Statistics, Information Science, Informatics, Computer Science, Mathematics, or a related quantitative field.
• Minimum of 2+ years of relevant experience.
• Must be authorized to work in the US.

Nice to Have

• Familiarity with server-side tagging.
• Proficiency in SQL for querying and manipulating data.
• Familiarity with A/B testing approaches.
• Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
• Understanding of JavaScript, HTML, DOM manipulation, and web development frameworks for tag implementation.
• Experience working in B2B marketing environments.
• Continuing education in data science, digital marketing analytics, or related technical areas.
• Relevant professional certifications in Google Analytics, Google Tag Manager, Tableau, or other analytics platforms.

Qualifications

• Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science).
• Typically requires 2+ years of relevant experience.
• Must be authorized to work in the US.

Benefits & Perks

• Competitive compensation package as part of our Total Rewards.
• Pay range from $63,000 to $105,000 based on performance, experience, and skills.
• Additional compensation such as annual bonuses or long-term incentives may be offered.
• Benefits details available via the company's benefits page.