Sr Analyst Digital Optimization

About the Role

Key Responsibilities

• Develop standards and processes for rigorous, data-driven digital testing across the site.
• Manage a backlog of hypothesis-driven opportunities and maintain a prioritized testing roadmap.
• Partner cross-functionally to identify areas of opportunity based on user behavior, business goals, and guest feedback.
• Work closely with development teams to define requirements for test implementation.
• Create detailed measurement plans aligned to experiment hypotheses, ensuring key metrics are properly tagged and captured.
• Use both qualitative and quantitative research to strengthen test insights and support guest-centric decisions.
• Clearly communicate test results, learnings, and strategic recommendations to stakeholders across the business.
• Create compelling data visualizations to support storytelling and clearly convey test results, trends, and strategic recommendations to stakeholders.
• Be a subject matter expert in A/B and multivariate testing methodologies.
• Regularly utilize Adobe Target and Adobe Customer Journey Analytics (CJA) to build, execute, and evaluate experiments.
• Develop and deliver insights reports with clarity and rigor for business audiences.
• Run ad hoc analyses to support hypotheses and inform ongoing testing strategies.
• Maintain a test repository to track historical insights and iterate on past learnings.

Requirements

• 4+ years of relevant digital analytics, testing, or marketing experience, ideally in a fast-paced retail or e-commerce environment.
• Bachelor's degree preferred, with an emphasis in marketing, analytics, business, or a related field.
• Deep expertise in Adobe Target and Adobe Customer Journey Analytics (CJA) is required.
• Proficiency in A/B and multivariate testing platforms and methodologies.
• Advanced analytical skills, with experience using tools such as Google Analytics, Adobe Analytics, or similar.
• Strong data storytelling skills, with experience using data visualization tools such as Adobe Workspace, Tableau, Power BI, or similar.
• Ability to distill complex data into simple visual narratives that drive decision-making across technical and non-technical audiences.
• Knowledge of statistics as it applies to experimental design, hypothesis testing, and KPI analysis.
• A user-first mindset with a passion for optimization, experimentation, and continuous improvement.
• Excellent written and verbal communication skills; ability to tailor messaging for diverse audiences.
• Strong organization, prioritization, and project management skills.
• Ability to work independently and collaboratively in a cross-functional team environment.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Nice to Have

• Experience in a retail or e-commerce environment.

Qualifications

• Bachelor's degree preferred, with an emphasis in marketing, analytics, business, or a related field.

Benefits & Perks

• Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part-time positions are eligible for dental, vision, life, and disability benefits.
• The pay range for this position is $77,600.00 - $100,700.00 / Year with the opportunity for additional compensation pursuant to the Company's bonus plan.