Sr Analyst, Marketing Analytics

Hired By Matrix

Orlando, FL

Contract

Senior

9 days ago

Job Description

About the Role

The Sr Analyst, Marketing Analytics is a role within a global hospitality company's marketing team, responsible for delivering actionable insights, optimizing marketing performance, and supporting data-driven decision-making across multiple channels. The position involves analyzing digital and traditional marketing campaigns, developing dashboards, collaborating with stakeholders, and supporting testing and audience strategies. This is a contract role with a hybrid work arrangement, combining in-office and remote work.

Key Responsibilities

Supports the Marketing Analytics & Testing team.
Manages the daily work activities.
Play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels.
Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness.
Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
Build customer segmentation and predictive models to inform audience strategy and personalization.
Present findings and strategic recommendations to senior leadership and cross-functional teams.
Support marketing forecasting, budget allocation, and ROI analysis.
Mentor junior analysts and contribute to best practices in marketing analytics and data governance.

Requirements

5 years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry.
3 years of digital reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo.
Experience with A/B Testing & Personalization Testing tools such as Adobe Target/Google Optimize, Maxymiser, or others.
eCommerce analytics experience.
Experience working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
Strong SQL skills and understanding of marketing KPIs.
Ability to clearly communicate complex data to business stakeholders.
Bachelor's or Master's degree in Marketing, Statistics, Business, Economics, Data Science, or related field.
Proficiency in SQL for data querying and manipulation.
Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
Advanced Excel skills, including formulas and pivot tables.
Advanced MS PowerPoint skills.
Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot).