Sr. Analyst, Marketing Strategy

About the Role

Key Responsibilities

• Support Strategy Development: Collaborate with team leads to develop digital marketing strategies that align with company goals, leveraging data and market trends to inform decision-making.
• Strategic planning process: Contribute to the strategic planning and goal setting with team leaders. Track KPIs, share progress, plans, blockers & support to ensure effective execution.
• Campaign Performance & Optimization: Monitor and analyze digital campaign performance across channels (social, programmatic, CRM, search), providing actionable insights and recommendations to improve traffic, engagement, and ROI.
• Marketing Analytics & Insights: Build and maintain dashboards, reports, and models using marketing and business intelligence tools. Translate complex data into clear, concise insights that guide strategy and performance optimization.
• Technology & Innovation: Stay current on digital marketing tools and trends. Assist in evaluating and testing new platforms, technologies, or automations that improve campaign effectiveness or efficiency.
• Cross-Functional Collaboration: Partner with teams across concerts, ticketing, sponsorship, finance, and tech to gather requirements, share findings, and ensure alignment between marketing activities and broader business objectives.

Requirements

• Bachelor's degree in Economics, Analytics, Strategy or other related analytical field preferred.
• 2-3 years of post-undergraduate experience, ideally from a top management consulting firm (e.g., Bain, BCG, McKinsey), an internal marketing strategy team, or a strategy team.
• Experience using data analysis & modeling to identify key business trends and inform decision-making.
• Basic knowledge of key digital marketing channels (e.g., Meta Ads Manager, Google Analytics, email platforms, DSPs, etc.) and KPIs (CMP, CTR, CVR, etc.).
• Proficiency in Excel and PowerPoint.
• Strong communication skills, including the ability to translate data into compelling stories and present to non-technical audiences.
• A collaborative mindset and ability to work cross-functionally with diverse stakeholders.
• The ability to be in-person at our Beverly Hills office 2-3x per week.
• Passion for live events, entertainment, and technology.
• Creative and innovative thinker with a hands-on attitude.
• Pragmatic and logical in thinking and decision-making.
• Excellent problem-solving, organizational, and project management skills.

Nice to Have

• Experience with marketing automation tools or platforms.
• Knowledge of emerging digital marketing trends and technologies.
• Previous experience in the entertainment or live events industry.

Qualifications

• Bachelor's degree in Economics, Analytics, Strategy or related field.
• 2-3 years of relevant experience in strategy, marketing, or consulting roles.

Benefits & Perks

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
• 401(k) program with company match, stock reimbursement program.
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
• Volunteer time off, crowdfunding match.