Sr. Analyst, Savings Product Management - GTM & Growth Strategy

American Express

New York, NY

Full Time

Senior

55k-105k

20 days ago

Job Description

About the Role

The Senior Analyst, Consumer Savings Go-to-Market and Growth Strategy, will be an essential part of the team focused on the continued evolution of American Express's High Yield Savings Account (HYSA) and Certificate of Deposit (CD) products. This role supports marketing strategies to drive both adoption and sustained engagement, partnering closely with stakeholders across Marketing, Product Development, Analytics, and Legal teams to develop customer growth and go-to-market strategies within the Consumer Banking Organization.

Key Responsibilities

Partner cross-functionally to support the development of cross-channel customer acquisition, loyalty, and cross-sell marketing strategies including development and management of marketing campaigns and creative assets, incentive offers, and marketing capabilities
Manage product positioning, marketing claims, and online assets (website content, FAQs) to reflect product and marketplace evolution in collaboration with the broader Savings Product Management team
Leverage internal customer insights and external marketplace trends to inform go-to-market strategy
Develop strong cross-functional relationships with key partners including Marketing, Product Development, Analytics, Legal, Risk & Compliance, Finance, and Technology
Oversee annual team budget, including ownership and maintenance of tracker document, monthly updates to leadership, and partnership with key collaborators to ensure timely processing of invoices

Requirements

Resourceful, positive "roll-up your sleeves" attitude with analytical and creative problem-solving approach
Ability to project manage effectively in the face of ambiguity, multiple priorities, and a fast-paced environment
Solution-oriented, strategic thinker with attention to detail
Team player with strong interpersonal, leadership, and influencing skills and the ability to work with partners across different functions and communicate with all levels of colleagues
Intellectual curiosity around Banking and Fintech space
Prior digital marketing experience preferred
3+ years of professional experience

Nice to Have

Prior digital marketing experience

Qualifications

3+ years of professional experience

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

You’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. We back our colleagues with the support they need to thrive, professionally and personally. We have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture.

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