Sr Customer Marketing Manager - Life Sciences

Honeywell

Houston, TX

Full Time

Senior

162k-203k

5 days ago

Job Description

About the Role

As a Sr. Customer Marketing Manager at Honeywell, you will lead the strategy and team responsible for our Life Sciences business within Process Solutions. This role is responsible for developing and executing comprehensive customer marketing strategies that drive engagement, pipeline and retention. The successful candidate will have proven leadership experience and track record of building successful customer marketing programs at scale.

Key Responsibilities

Develop and implement comprehensive customer marketing strategy aligned with business objectives
Lead customer lifecycle marketing initiatives
Partner with cross-functional teams including Product, Sales, Customer Success, and Brand Marketing
Define customer segmentation strategies and personalized marketing approaches
Establish KPIs and metrics to measure customer marketing effectiveness
Manage and mentor a team of customer marketing professionals
Provide strategic direction, coaching, and professional development opportunities
Recruit, hire, and onboard new team members as needed
Foster a collaborative and high-performance team culture
Conduct regular performance reviews and career development planning
Design and execute marketing campaigns aimed at lead generation, cross sell and upsell, as well as retention
Develop marketing materials including case studies, testimonials, and thought leadership pieces
Create and manage customer communication strategies across multiple channels
Lead customer event marketing including user conferences, webinars, and customer events
Monitor and analyze customer marketing performance metrics and ROI
Conduct customer research and gather insights to inform marketing strategies
Implement A/B testing and optimization frameworks for continuous improvement
Generate regular reporting on customer marketing impact and business outcomes
Use data-driven insights to refine targeting and messaging strategies

Requirements

7+ years of marketing experience with 4+ years in customer marketing, lifecycle marketing, or related field
3+ years of people management experience with direct reports
Proven track record of developing and executing successful customer marketing programs
Background in Life Sciences, SaaS, technology, or similar industries required

Qualifications

Educational background in relevant fields (implied by industry experience)

Benefits & Perks

Competitive salary range in Hamilton, NJ ($162,000 - $203,000)
Employer subsidized Medical, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
401(k) match, Flexible Spending Accounts, Health Savings Accounts
Employee Assistance Program (EAP), Educational Assistance
Parental Leave, Paid Time Off (vacation, personal, sick, parental leave)
12 Paid Holidays

Working at Honeywell

Honeywell is a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth industrial markets. They value innovation, safety, security, and a commitment to improving quality of life globally. Honeywell is an equal opportunity employer that considers qualified applicants without regard to age, race, creed, color, national origin, marital status, care or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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