Sr Customer Marketing Specialist

About the Role

Key Responsibilities

• Enabling the multi-fold New-Product-Introduction (NPI) launches associated with the BMS-Honeywell portfolio, ensuring messaging, marketing assets, sales enablement, and regional readiness are achieved on-time and in compliance with global design models.
• Work with cross-functional teams, including sales and offering management, to understand customer and dealer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns.
• Develop and execute customer marketing strategies to drive customer and dealer engagement and loyalty which contribute to Honeywell's lead-to-revenue model.
• Manage dealer communications, dealer portal, and dealer enablement content.
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement.
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions.
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget.
• Work with creative services to develop compelling marketing collateral and assets.

Requirements

• A minimum of 4 years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies.
• Strong analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation tools and CRM systems.
• Strong problem-solving skills and ability to think creatively.
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets.
• Excellent communication and people-oriented skills, with the ability to build relationships, effectively convey ideas, and influence key stakeholders.
• Bachelor's degree in Marketing, Business, or a related field.
• Familiarity with the building automation industry and its competitive landscape.

Nice to Have

• Understanding of a two-step distribution model and channel marketing strategies.
• Experience with the building automation industry.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

• Competitive salary range of $89k - 112K, with actual offer depending on experience, education, and location.
• Comprehensive benefits package including employer subsidized Medical, Dental, Vision, and Life Insurance.
• Short-Term and Long-Term Disability.
• 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance.
• Parental Leave, Paid Time Off for vacation, personal business, sick time, and parental leave, and 12 Paid Holidays.