Sr Customer Marketing Specialist

About the Role

Key Responsibilities

• Drive lead management by generating a strong sales pipeline through campaigns and events
• Ensure Creative Team effectively deploys the Value Proposition in all collateral
• Manage third party vendors, such as external agencies and copywriters, to execute the campaigns
• Collaborate with the Paid Media team to manage media planning and buying for campaigns
• Partner with events resources to own messaging, demos, customer experience and hit targets for external events
• Nurture leads through the sales funnel
• Build a strategy, oversee marketing efforts for both Industry and Vertical markets
• Create and maintain nurture campaigns through marketing automation and retargeting to convert leads to prospects
• Develop and execute customer marketing strategies to drive customer engagement and loyalty
• Work with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns
• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
• Guide the development and execution of marketing programs, including email campaigns, social media promotions, and customer events
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement

Requirements

• 5+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
• 3+ years of experience with marketing automation tools and CRM systems

Nice to Have

• Bachelor's degree in Marketing, Business, or a related field
• Leadership and initiative to drive growth objectives
• Strong relationship builder with marketing and sales functions
• Ability to direct content building required for complex demand programs
• Familiar with Program Planning Framework, Demand Waterfall, and other related models

Benefits & Perks

• Competitive salary, leading-edge work, and solutions development alongside dedicated experts
• Employer subsidized Medical, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance
• Parental Leave, Paid Time Off (vacation, personal business, sick time, parental leave), and 12 Paid Holidays