Sr. Digital Business Manager

About the Role

Key Responsibilities

• Own and drive digital strategies to deliver business outcomes across the prospect and base customer lifecycle, including activation, onboarding, engagement, retention, cross-sell, win-back, and saves.
• Define digital strategies, measurement plans, user flows, and creative learning agendas to support business goals and analyze relevant data to optimize campaign and site performance.
• Leverage data analysis, map customer journeys, define customer segmentation, and develop marketing plans to deliver success against these segments and phases.
• Identify experience gaps to understand customer satisfaction and motivations, developing insights to inform traffic strategies and product roadmaps.
• Define and implement tactics, test plans, and optimization strategies across web for prospect and customer flows to meet acquisition and engagement metrics.
• Lead merchandising and traffic flow efforts to move customers through the funnel, including customer segmentation and tailored experiences.
• Create planning materials, impact sizing, forecasts, and performance measurement artifacts to set up projects for success.
• Identify opportunities for efficiency and automation, working cross-functionally on implementation.
• Communicate marketing objectives, strategies, and achievements to senior leaders and key partners.
• Act as a business investor and customer advocate to champion optimal digital experiences.
• Use consumer and market data to develop hypotheses and create test-and-learn plans for improving digital experiences and functionality.
• Lead transformation through continual optimization and scalable process development.
• Share standard methodologies and best practices across teams.

Requirements

• Bachelor's Degree or equivalent experience in a related field.
• 7-10 years of experience in Digital Marketing, Digital Merchandising, eCommerce, or similar fields.
• 4-7 years of experience using data and metrics to measure impact and identify improvements.
• 4-7 years of cross-functional project management experience.
• 2-4 years of internet B2C commerce experience responsible for site merchandising.
• Proficiency with Adobe Analytics for building and modifying dashboards.
• Knowledge of Adobe Marketing Stack to support testing and contextualized experiences.
• Ability to source and manipulate complex data sets using pivot tables and V-lookups.
• Experience with A/B testing methodology and implementation.
• Ability to develop customer segments and tailored content to increase engagement.
• Basic web language manipulation skills (e.g., HTML) are helpful.
• Highly preferred: Ability to write basic SQL.
• Legally authorized to work in the United States.
• At least 18 years of age.

Nice to Have

• Experience with tools like Tableau for data visualization.
• Experience in project scoping, forecasting, planning, budget management, risk management, and change control.
• Experience working in the US wireless industry (carrier, OEM, software provider, infrastructure provider, consulting, or research).

Qualifications

• Bachelor's Degree or equivalent experience.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaching.
• Comprehensive medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, childcare subsidy.
• Tuition assistance, college coaching, short- and long-term disability.
• Voluntary insurance options including AD&D, accident, life, disability, and long-term care.
• Mobile service & home internet discounts, pet insurance, transit programs.