Sr. Digital Customer Marketing Manager

Logitech

Full Time

Senior

120k-260k

9 days ago

Job Description

About the Role

Logitech is seeking an experienced Sr. Digital Customer Marketing Manager to lead collaborative efforts designed to drive growth and optimize presence within key retail partner e-commerce platforms. The role involves creating tailored marketing initiatives, leveraging data-driven strategies, and acting as the primary liaison between Logitech and retail partners to improve customer engagement, conversion rates, and revenue growth. The company supports a hybrid/remote work culture and values diversity, inclusion, and employee wellbeing.

Key Responsibilities

Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
Use data insights to strategically influence product visibility and ensure alignment with Logitech's growth objectives.
Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
Identify opportunities for improving the retail partner's platform presence, such as SEO enhancements, content optimization, and functionality improvements.
Collaborate with stakeholders to ensure Logitech's products remain top-of-mind in search rankings and overall visibility.
Implement strategies to defend and grow Logitech's share of search within critical categories.
Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration.
Stay abreast of competitive activity within the partner's platform and adjust strategies as needed.
Develop strategies to surpass incremental sales goals while supporting overall category growth.
Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data.
Drive promotions and seasonal campaigns aimed at boosting visibility and sales.

Requirements

Bachelor's degree in Marketing, Business, or equivalent industry experience.
Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
Deep understanding of e-commerce platforms and search optimization tools.
Analytical mindset with strong proficiency in data analysis and ROI modeling.
Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.

Nice to Have

Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
Experience working within a digital marketing agency or collaborating closely with one.
Familiarity with working in fast-paced environments that require agile and iterative problem-solving.

Qualifications

No additional formal qualifications specified beyond the required degree and experience.

Benefits & Perks

Comprehensive and competitive benefits packages.
Flexible working environments designed to support self-care and work-life balance.
Support for physical, financial, emotional, intellectual, and social wellbeing.

Working at Logitech

Logitech fosters an inclusive, diverse, and authentic work environment that values collaboration, innovation, and employee wellbeing. The company encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing, supporting a culture of equality and environmental responsibility.

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