Sr. Digital Customer Marketing Manager

About the Role

Key Responsibilities

• Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
• Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
• Use data insights to strategically influence product visibility and ensure alignment with Logitech's growth objectives.
• Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
• Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
• Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
• Identify opportunities for improving the retail partner's platform presence, such as SEO enhancements, content optimization, and functionality improvements.
• Collaborate with stakeholders to ensure Logitech's products remain top-of-mind in search rankings and overall visibility.
• Implement strategies to defend and grow Logitech's share of search within critical categories.
• Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
• Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration.
• Stay abreast of competitive activity within the partner's platform and adjust strategies as needed.
• Develop strategies to surpass incremental sales goals while supporting overall category growth.
• Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data.
• Drive promotions and seasonal campaigns aimed at boosting visibility and sales.

Requirements

• Bachelor's degree in Marketing, Business, or equivalent industry experience.
• Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
• Deep understanding of e-commerce platforms and search optimization tools.
• Analytical mindset with strong proficiency in data analysis and ROI modeling.
• Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.

Nice to Have

• Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
• Experience working within a digital marketing agency or collaborating closely with one.
• Familiarity with working in fast-paced environments that require agile and iterative problem-solving.

Qualifications

• Educational background with a Bachelor's degree in Marketing, Business, or equivalent experience.

Benefits & Perks

• Comprehensive and competitive benefits packages.
• Flexible working environments designed to support self-care and work-life balance.
• Support for physical, financial, emotional, intellectual, and social wellbeing.