Sr Digital Marketing Specialist (Remote)

About the Role

Key Responsibilities

• Be the subject matter expert for Salesforce Marketing Cloud.
• Identify trigger qualifications for digital communications.
• Strategically identify audience segments for optimal digital channel marketing.
• Build data extensions.
• Define and execute acquisition and engagement email/SMS/push marketing campaigns.
• Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads.
• Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements.
• Create promotional and content strategies to expand digital reach.
• Collaborate on developing content that drives consumer & merchant engagement.
• Build landing pages utilizing best practices to increase lead conversion.
• Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans.
• Build launch plans with key milestones and target timelines.
• Report on campaign performance and identify new opportunities.

Requirements

• 3-5 years experience in marketing, operations, analytics, or campaign management.
• Marketing Cloud required experience at 2-3 years.
• Experience managing marketing campaigns that generate leads and achieve revenue growth.
• Proficiency in marketing automation systems, Salesforce, and integrating those systems with other technologies.
• Works well with Sales Ops and Marketers to define and implement projects and campaigns.
• Technically capable, excellent communicator, and a desire to improve processes.
• Bachelor's degree or equivalent experience in a related field.

Nice to Have

• Medicaid or Medicare Health Plan experience.
• Strong analytical skills.
• Certifications in relevant marketing systems, processes, and/or tools.

Qualifications

• Bachelor's degree or equivalent experience in related field.

Benefits & Perks

• Molina Healthcare offers a competitive benefits and compensation package.