Sr. Digital Personalization & AI Experience Orchestration Strategist

About the Role

Key Responsibilities

• Define and manage web marketing personalization strategy across key web properties.
• Work with ABX team to create and maintain dynamic audience segmentation rules based on firmographics, behavior, and journey stage.
• Design user journey flows across personas, industries, and GTM motions (PLG, ABX, enterprise).
• Align personalized content strategy with SEO, UX, and broader digital goals.
• Integrate and manage AI tools that deliver real-time content adjustments, CTAs, and experience variations.
• Lead the orchestration of ABX tools (e.g., Demandbase) into the web stack for targeting and personalization.
• Collaborate with content and design to create modular components that adapt based on audience intent.
• Stay ahead of AI marketing trends including natural-language-driven web (NLWeb), zero-UI experiences, and conversational UX.
• Evaluate and pilot cutting-edge tools that support LLM-based journey design, semantic search, and predictive targeting.
• Collaborate with internal AI, SEO, and CRO teams to operationalize experimentation through an AI-first lens.
• Partner with analytics and CRO teams to test personalized experiences and measure performance lift.
• Analyze impact of personalization efforts on engagement, conversion, and velocity through the funnel.
• Continuously refine targeting logic and content mapping based on data signals and AI recommendations.

Requirements

• 4+ years in digital personalization, web experience optimization, or related digital marketing roles.
• Hands-on experience with personalization or ABX platforms (e.g., Demandbase, Mutiny, Dynamic Yield, Adobe Target).
• Understanding of AI-driven content delivery and intelligent journey mapping.
• Experience developing segmentation strategies based on behavior, firmographics, and user intent.
• Knowledge of modern CMS/headless platforms and how to structure dynamic components.
• Demonstrated ability to work across content, UX, and development teams to bring personalization to life.
• Familiarity with SEO, CRO, and web analytics fundamentals.
• Strong communication and presentation skills with a clear ability to evangelize new strategies.
• Brings an AI-first mindset and actively experiments with emerging tools to improve personalization outcomes.

Nice to Have

• Familiarity with React or Next.js-based front-end personalization frameworks.
• Understanding of PLG (product-led growth), ABX (account-based experience), and traditional funnel strategies.
• Experience working with AI-enhanced platforms like Jasper, Writer, or Copy.ai for dynamic copy generation.
• Awareness of evolving privacy and data governance policies in personalization workflows.

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant experience in digital marketing, personalization, and AI tools.

Benefits & Perks

• Salary range of $108,000 - $150,000/year, plus commissions or discretionary bonus based on performance.
• Wide range of medical, dental, vision, financial, and other benefits.