Sr Dir, Marketing

About the Role

Key Responsibilities

• Modernize Deltek's digital experience by leading the transformation of the corporate website, with a focus on personalized content delivery, intuitive UX, and conversion performance.
• Build and optimize a connected digital engine that leverages segmentation and intent data to deliver tailored experiences across the entire journey—from awareness to expansion.
• Own and evolve the search strategy, including SEO, SEM, and language model optimization (LMO), with an emphasis on attracting the right audience and surfacing the most relevant content.
• Act as the innovation catalyst within Marketing, advancing personalization, automation, and real-time optimization through emerging technologies including AI.
• Partner cross-functionally with Marketing, Sales, Product, and IT leaders to align systems, data, and execution in support of a personalized and scalable go-to-market motion.
• Define and track performance metrics that reflect digital influence, personalization effectiveness, and revenue impact—and use those insights to continuously improve.

Requirements

• 10+ years of experience in performance marketing, digital marketing, or growth marketing, with proven leadership in B2B or enterprise SaaS environments.
• Strong track record of building and scaling digital programs that drive measurable, personalized engagement and revenue outcomes.
• Experience leading major website initiatives, ideally with personalization and journey orchestration at the core.
• Deep expertise in modern SEO/SEM strategies and emerging areas such as LMO and predictive targeting.
• Passion for personalization, automation, and applying AI to deliver smarter, faster, more relevant customer experiences.
• Highly collaborative, systems thinker, and strategic problem solver.
• Demonstrated ability to lead through change and accelerate progress in evolving environments.