Sr Dir, Product Mktg

Cofense

Leesburg, VA

Full Time

Director

about 1 month ago

Job Description

About the Role

Reporting to the Chief Marketing Officer, the Sr. Director, Product Marketing will be responsible for leading the go-to-market strategy and product storytelling as the company scales. This high-visibility leadership role involves shaping product positioning, engaging buyers, and enabling go-to-market teams to achieve market traction and revenue impact. The role requires close collaboration with Product, Demand Generation, Sales leadership, and the executive team to drive strategic initiatives and market success.

Key Responsibilities

Lead the product marketing function end-to-end, owning strategy, execution, and team development across messaging, enablement, competitive intelligence, and launches.
Develop differentiated positioning and messaging that resonates with CISOs, SOC leaders, and other enterprise cybersecurity stakeholders across multiple personas and verticals.
Translate product roadmap and technical capabilities into compelling, outcome-oriented stories supporting commercial and customer success goals.
Orchestrate product and feature launches with internal readiness, external activation plans, and measurement frameworks.
Collaborate on sales enablement strategy and oversee materials including decks, battlecards, one-pagers, and talk tracks.
Partner with Demand Generation to activate positioning across campaigns and optimize full-funnel conversion.
Represent Product Marketing in analyst engagements, strategic customer conversations, and executive leadership forums.
Incorporate AI-driven insights and tools to accelerate research, asset creation, and personalization at scale.

Requirements

Proven success in building and evolving product marketing functions, including GTM strategy, enablement, and cross-functional alignment.
Strategic thinker with a strong bias for execution, capable of mapping positioning frameworks and writing messaging copy.
Exceptional communicator and storyteller who can bring clarity and energy to complex concepts.
Comfortable operating in resource-lean, fast-paced environments where priorities shift and collaboration is key.
Fluent in leveraging AI tools to improve speed, quality, and scale of output.
Bachelor's degree in Marketing, Business, or related field (preferred).
12-15+ years of experience in B2B SaaS product marketing, with significant exposure to cybersecurity or enterprise software markets.
5+ years in a leadership role managing and mentoring high-performing product marketing teams.

Nice to Have

Experience with cybersecurity or enterprise software markets.
Experience managing and mentoring high-performing product marketing teams.

Qualifications

Bachelor's degree in Marketing, Business, or related field (preferred).
12-15+ years of experience in B2B SaaS product marketing.

Working at Cofense

Cofense is committed to equal employment opportunity and adheres to all applicable laws. The company emphasizes diversity, inclusion, and a respectful work environment, with a focus on equal opportunity in recruitment, hiring, training, compensation, promotion, benefits, and discipline.

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