Sr. Director, Bank Channel Marketing

About the Role

Key Responsibilities

• Leads end-to-end bank channel marketing strategy, working closely with financial institution partners across owner banks, direct banks, and resellers.
• Develops and executes strategic marketing initiatives that drive consumer engagement and brand growth through partner institutions.
• Owns the partner marketing portal, ensuring it delivers value through accessible, up-to-date, and high-impact marketing resources.
• Manages relationships and collaborates with internal creative teams and external agencies to deliver high-quality, co-branded campaigns and programs.
• Develops and leads a scalable marketing services business, providing tools, resources, and consultation to help partners amplify Zelle marketing.
• Leads planning and execution of customer-facing events, conferences, and forums to strengthen engagement across the bank network.
• Manages a high-performing marketing team; provides mentorship and operational oversight.
• Acts as a senior leader and trusted advisor on all matters related to bank marketing strategy, tactics, and partner engagement.
• Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data.

Requirements

• Bachelor's degree in marketing, communications, business or related field; advanced degree preferred.
• 15 or more years of marketing leadership experience in payments, consumer lending, or financial services for a bank or network.
• Experience working in a leadership role for a consulting firm.
• Proven success in partner or network marketing and managing complex, matrixed relationships.
• Deep understanding of marketing within a highly regulated environment.
• Prior leadership experience including hiring top talent, motivating team performance, and providing developmental opportunities.
• Demonstrated ability to lead cross-functional teams and manage external agencies.
• Experience building and scaling new businesses.
• Exceptional strategic thinking, communication, and relationship-building skills.
• Experience with event marketing and partner-facing customer events.

Nice to Have

• Experience with building and scaling new businesses.
• Experience with event marketing and partner-facing customer events.

Qualifications

• Background and drug screen clearance.

Benefits & Perks

• Discretionary incentive plan and benefits.
• Healthcare coverage including medical, dental, and vision plans, with company contributions to HSA or FSA.
• 401(k) Retirement Plan with a 100% Company Safe Harbor Match on the first 6% deferral.
• Unlimited Paid Time Off for exempt employees, generous PTO for non-exempt employees, plus 11 paid holidays and a volunteer day.
• 12 weeks of Paid Parental Leave.
• Maven Family Planning support for fertility, adoption, surrogacy, pregnancy, postpartum, and returning to work.
• Additional health and happiness programs as detailed on the Benefits page.