Sr. Director, Consumer & Digital Marketing

Currax Pharmaceuticals

Brentwood, TN

Full Time

Director

17 days ago

Job Description

About the Role

Currax Pharmaceuticals LLC is a specialty pharmaceuticals company focused on providing increased access to life-changing medications for patients and healthcare providers. We seek to improve patient health and quality of life through the acquisition and commercialization of medications, including Contrave, ONZETRA Xsail, Silenor, Treximet and a portfolio of generic medications. The Sr. Director, Consumer & Digital Marketing will serve as a key leader on the Marketing Team, responsible for driving consumer engagement, digital innovation, and brand growth across key channels. This role involves strategic planning, execution, and leadership to support the company's flagship brand and overall marketing objectives.

Key Responsibilities

Lead Market Analysis and develop strategic and tactical consumer marketing plans, continually assessing market trends, gaps, and growth opportunities.
Develop Consumer Marketing/Media/Digital Infrastructure, including positioning, message maps, communication roadmaps, and tactical prioritization to support a unified strategic direction.
Establish digital and media centers of excellence for HCP and Consumer to leverage efficiently.
Serve as the lead for media and digital strategy, vendor negotiations, and performance optimization.
Integrate fully with the healthcare professional marketing team to ensure alignment, strategies, messaging, and execution.
Lead media planning and CRM / Omnichannel planning, responsible for all consumer/patient planning and execution.
Provide strategic leadership to the consumer and media/digital marketing team, fostering collaboration and high performance, mentoring team members, and collaborating with cross-functional partners.
Lead patient advocacy development by building partnerships with advocacy associations and marketing opportunities.
Develop campaigns and focus on execution, driving consumer and patient marketing, media planning, and digital initiatives.
Manage the execution of multiple projects, overseeing timelines, budgets, and resources to ensure on-time delivery aligned with business objectives.
Develop and optimize campaign performance by maximizing ROI, establishing and tracking key metrics for patient acquisition, activation, and retention, and analyzing marketing effectiveness for ongoing optimization.
Manage and direct the consumer and media budgets.

Requirements

BA/BS in relevant discipline; MBA preferred.
10-15+ years of progressive pharmaceutical, biotech, or Consumer Product Management/Marketing experience.
Strong digital and social media acumen with measurable success in marketing to a specific consumer type.
Proven experience in traditional and digital media planning and analysis.
Track record of innovative consumer marketing accomplishments with high impact results based on metrics/ROI.
Prior team leadership and/or management experience.
Ability to work in a fast-paced environment and hit the ground running.

Nice to Have

Experience with healthcare or pharmaceutical marketing preferred.

Qualifications

Educational background with a BA/BS; MBA preferred.

Benefits & Perks

Comprehensive benefits package including medical, dental, and vision coverage.
401(k) plan with company match.
Paid time off and holidays.
Benefits supporting physical, financial, and social well-being.

Working at Currax Pharmaceuticals

At Currax, we take pride in our mission to serve patients, and we value authenticity and collaboration in our workplace. Our core values include integrity, passion, accountability, commitment, and teamwork. We are committed to the health and well-being of our employees and families, fostering a supportive environment that encourages growth and impact.

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