Sr. Director, Digital Marketing

Cinch Home Services

Boca Raton, FL

Full Time

Director

27 days ago

Job Description

About the Role

Cinch Home Services is an award-winning, leading provider of home protection plans with more than 45 years of experience. Their solutions help customers cover the cost when appliances and essential home systems including HVAC, plumbing, electrical and more break down from everyday use. All covered repairs are backed by an industry-leading 180-day workmanship guarantee. Plans can be purchased directly or through select affinity partners including financial, insurance, retail, utility, and real estate. Cinch works with a nationwide network of vetted service providers to help homeowners when they need it the most. Cinch Home Services, a member company of The Cross-Country Group, is headquartered in Boca Raton, FL. The role involves developing and managing digital marketing strategies, overseeing digital channels, and working closely with cross-functional teams to enhance online presence and achieve business growth.

Key Responsibilities

Build our digital marketing roadmap.
Manage all digital marketing channels (e.g. SEM, blogs, emails, and social media) to ensure performance and consistency.
Measure ROI and KPIs and prepare the budget.
Develop specific campaigns to create and maintain high levels of customer interaction.
Oversee our social media accounts.
Manage and improve online content, considering SEO and Google Analytics.
Forecast sales performance trends and act proactively to increase our market segments.
Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
Motivate the digital marketing team to achieve goals.
Monitor competition and provide ideas to stand out.
Stay up to date with digital technology developments.
Perform other duties as assigned.

Requirements

Proven work experience as a Digital marketing director.
Demonstrable experience in designing and implementing successful digital marketing campaigns.
Strong understanding of how all current digital marketing channels function.
Solid knowledge of online marketing tools and best practices.
Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
Familiarity with web design.
Excellent analytical and project management skills.
Strong team management and communication (written and verbal) skills.