Sr. Director, Digital Marketing & eCommerce

About the Role

Key Responsibilities

• Own end-to-end DTC digital strategy for ForesightSports.com and BushnellGolf.com.
• Set KPIs and growth goals for traffic, AOV, conversion, and ROAS across web properties.
• Develop customer acquisition and retention plans including paid, organic, email, and lifecycle marketing.
• Manage and optimize merchandising, product discoverability, UX/UI, and checkout funnels.
• Collaborate with internal media teams and/or agency partners on paid search, social, affiliate, and display programs.
• Build and optimize full-funnel campaigns to drive qualified traffic and high-converting leads.
• Lead budget allocation and attribution strategies for paid media, balancing efficiency and scale.
• Partner with web and UX teams to optimize onsite experiences including product pages, PDPs, and mobile performance.
• Oversee A/B testing, personalization, and CRO roadmap to improve key digital KPIs.
• Define digital dashboards and reporting frameworks for daily, weekly, and monthly performance.
• Conduct analysis to identify growth opportunities, customer insights, and conversion barriers.
• Translate data into actionable insights for cross-functional teams and executive stakeholders.
• Act as digital liaison between brand, product, sales, and customer service teams.
• Drive alignment between retail/wholesale marketing and DTC channels.
• Coordinate global campaigns, product launches, and seasonal initiatives with Revelyst COE resources.

Requirements

• 8-10 years of digital marketing and/or eCommerce experience, preferably in DTC, consumer electronics, or sporting goods.
• Proven success in managing performance campaigns across paid search, social, and affiliate channels.
• Experience with Shopify Plus, Salesforce Commerce Cloud, or similar eCommerce platforms.
• Strong grasp of data analytics, web analytics tools (GA4, Looker, Adobe), and testing methodologies.
• Highly analytical, detail-oriented, and comfortable with budget ownership and ROI targets.
• Excellent communication, collaboration, and stakeholder management skills.
• Passion for golf, sports technology, or outdoor performance brands is a strong plus.

Nice to Have

• Experience with Google Ads, Meta Ads Manager, TikTok Ads.
• Familiarity with Klaviyo or Salesforce Marketing Cloud.
• Knowledge of Hotjar or similar user behavior tools.
• Experience with project management tools like Asana, Trello.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in digital marketing and eCommerce is required.

Benefits & Perks

• Highly competitive salary ($200,000 - $230,000 annually).
• Comprehensive benefits including medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts.
• Opportunity to add value to an exciting mission in the outdoor and sports technology space.