Sr. Director, Growth Marketing/Acquisition

About the Role

Key Responsibilities

• Own Calm's paid acquisition strategy and execution across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
• Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing operations to ensure high performance and alignment to business goals.
• Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm's financial plan.
• Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan.
• Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership.
• Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution.
• Launch and scale incrementality experiments to refine strategy and increase channel efficiency.
• Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative.
• Drive a roadmap of continuous experimentation across channels to unlock new growth levers.
• Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths.
• Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge.

Requirements

• 10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house.
• 5+ years leading a high-performing media team.
• Proven success managing 8-figure paid media budgets across multiple channels.
• Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment.
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.
• Analytical mindset with a passion for data and the ability to turn insights into scalable action.
• Experienced in building and managing high-performing in-house teams.
• Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
• Strong communicator and collaborator with a track record of influencing cross-functional partners.
• Proficient in attribution platforms and technical marketing stack fundamentals.
• Highly organized, self-directed, and thrives in a fast-paced environment.

Nice to Have

• Experience with mobile app or subscription-based performance marketing.

Qualifications

• 10+ years in acquisition or performance marketing roles.
• 5+ years leading a high-performing media team.
• Proven success managing 8-figure paid media budgets.

Benefits & Perks

• Eligible for equity, comprehensive benefits, 401k, and flexible time off.
• Salary range from $223,200 to $341,000 based on geographic location, skills, and experience.