Sr. Director HCP Marketing Neuropsychiatry

About the Role

Key Responsibilities

• Serve as U.S. HCP-lead to develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems where they are, while overcoming barriers to treatment.
• Lead a team of marketers charged to educate and activate key HCP audiences for the first indicated oral therapy for postpartum depression (PPD).
• Focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels.
• Sit on the franchise leadership team to lead design and implementation of the 3-year brand roadmap, with focus on improved education, activation, and market maturation.
• Define and articulate clear market development and customer experience strategies to drive solutions that crosscut audiences.
• Deliver a commercialization plan that proactively grows product adoption and shapes the market, including education, scientific exchange, relationship building, evidence generation, and broader engagement with the HCP ecosystem.
• Collaborate with alliance partner to support the vision and strategy for a 3-year launch growth plan.
• Conduct comprehensive assessment of competition and identify opportunities to guide/refine strategy amidst rapidly changing market dynamics.
• Manage overall HCP media planning and content strategies, including management of budgets exceeding $15MM.

Requirements

• BS/BA required; MBA preferred.
• 12+ years of commercial experience, with 8+ years in marketing or marketing-adjacent roles within the pharma or biotech industry, including launch experience.
• Experience in complex or under-developed therapeutic areas; Women's Health, Neuroscience, Psychiatry, or Immunology experience is a plus.
• Experience designing and driving omnichannel media campaigns, building media plans, analyzing data and insights, and defining a 3-year customer engagement strategy.
• Strong leadership skills and ability to influence without authority.
• Proven track record in project and vendor management, including resource allocation and fiscal management.
• Experience leading and developing both direct and matrixed teams to produce high-impact results.
• Ability to travel up to 25%.

Nice to Have

• Experience with a collaboration partner and cross-functional leadership to prioritize strategies in a complex market.
• Field/customer-facing experience is a plus.

Qualifications

• Bachelor's degree required; MBA preferred.
• Over 12 years of commercial experience, including at least 8 years in pharma or biotech marketing.
• Experience in launch environments and complex therapeutic areas.

Benefits & Perks

• Base salary range of $230,000.00-$316,000.00, determined through an analytical approach considering skills, experience, location, and internal equity.
• Short-term and long-term incentives, including cash bonuses and equity incentives.
• Comprehensive benefits including medical, dental, vision, and life insurances.
• Fitness and wellness programs including a fitness reimbursement.
• Short- and long-term disability insurance.
• Minimum of 15 days paid vacation plus end-of-year shutdown (Dec 26-Dec 31).
• Up to 12 company-paid holidays plus 3 paid days for Personal Significance.
• 80 hours of sick time per year.
• Paid maternity and parental leave.
• 401(k) with company match.
• Employee stock purchase plan.
• Tuition reimbursement up to $10,000 annually.
• Participation in Employee Resource Groups.