Sr. Director, Integrated Marketing, Solar

About the Role

Key Responsibilities

• Partner with Sales and collaborate across internal teams to concept and deliver proactive and inbound proposals with unique and ownable ideas that deliver impact for clients and audiences.
• Manage the workload of the team and individual projects, assign new projects, and establish timelines to meet external deadlines and internal approvals.
• Develop and build go-to-market strategies and branded content packages across each brand, establishing quarterly opportunities and yearly tentpoles to maximize revenue and brand growth.
• Price and package opportunities in pre-sale for inbound briefs, proactive pitches, and maintain the branded content/package rate card, updating quarterly to align with sales and brand priorities.
• Work with the Creative/Design team to establish deck templates and design tools that convey ideas simply and beautifully, maintaining a database of templates and auditing quarterly.
• Establish, implement, and maintain processes that simplify day-to-day team operations and cross-team collaboration, with an understanding of project management and AI tools.
• Attend client meetings both in-person and virtually.
• Maintain the voice of Hello Sunshine and its brands in all written materials and presentations.

Requirements

• 10+ years experience working in branded content or integrated marketing for a digital publisher, media company, agency, or similar organization, with experience creating packages and processes for client partnerships across different mediums and content formats.
• 5+ years experience managing a team.
• Strong storytelling, social, experiential, talent, and creative strategy experience.
• Excellent writing and presentation skills, with the ability to articulate ideas clearly and impactfully.
• Ability to turn sales and client asks, KPIs, and creative briefs into actionable strategies that meet creative and revenue goals.
• A passion for storytelling that centers women, familiarity with the Hello Sunshine brand ecosystem, and a deep understanding of cultural trends.
• Stellar interpersonal communication and collaboration skills, with the ability to thrive in a startup environment and navigate ambiguity and complexities.
• Serve as the CEO of your own team, bringing solutions to leadership, managing up and across, and fostering independence in direct reports.
• Ability to work well with different personalities and within a team setting.

Nice to Have

• Experience with digital and experiential media landscape.
• Understanding of project management and AI tools.

Benefits & Perks

• The salary range for this role is $150,000-$160,000.
• Health Care Plan (Medical, Dental & Vision).
• Retirement Plan (401k, IRA).
• Life Insurance (Basic, Voluntary & AD&D).
• Paid Time Off (Vacation, Sick & Public Holidays).
• Family Leave (Maternity, Paternity).
• Short Term & Long Term Disability.