Sr Director, International Marketing

About the Role

Key Responsibilities

• Develop and execute comprehensive international marketing strategies for Warner Records' artists, ensuring campaigns are tailored to individual artists' needs and optimized for success in key global markets.
• Spearhead the planning, execution, and measurement of international marketing campaigns for new audio and video releases, working closely with domestic marketing teams, artist management, and Warner Music Group's global affiliate offices.
• Act as the primary liaison between U.S. domestic teams and international territory offices, ensuring seamless communication and alignment on priorities, marketing tools, and promotional plans.
• Work directly with artists and their management teams to align on a global vision and serve as a high-energy representative for Warner Records, building strong relationships with international partners and affiliates.
• Monitor and analyze global market trends, streaming data, and consumer behavior to identify new opportunities for artist development and audience expansion, using data-driven insights for campaign optimization.
• Oversee and manage international marketing budgets, ensuring efficient resource allocation to drive impactful campaigns and meet key performance indicators.
• Collaborate with creative and digital teams to develop and disseminate marketing assets, including press materials, social content, and promotional tools for international audiences.
• Initiate and coordinate all international press and promotional activities, including media interviews, TV performances, and promotional tours, in partnership with local teams.

Requirements

• Bachelor's degree or equivalent experience.
• 7+ years of professional experience in international music marketing, with a proven track record of managing and launching global campaigns for diverse artists.
• Deep understanding of the global music business, including digital and streaming platforms.
• Strong leadership skills with the ability to manage projects, mentor team members, and navigate complex, multi-stakeholder relationships.
• Exceptional communication, negotiation, and presentation skills.
• In-depth knowledge of various music genres and the ability to adjust marketing strategies accordingly.
• Ability to think strategically, balance high-level planning with hands-on execution, and thrive in a fast-paced, high-pressure environment.
• Passion for music and a global perspective on cultural trends.
• Ability to travel internationally as needed.

Nice to Have

• Experience or knowledge of physical product formats, set up, and pricing.
• Entrepreneurial thinking to develop non-traditional ideas.
• Experience speaking other languages.
• Experience travelling the world.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Salary range of $100,000 to $125,000 annually.
• Information about benefits available in the '2025 Benefits At A Glance' document.