Sr Director, Marketing

About the Role

Key Responsibilities

• Internal marketing leader and subject matter expert on Systemic Mastocytosis.
• Leads the development of HCP strategic plans and promotion with measurable outcomes to achieve business/product goals.
• Leads the development of tactical plans that will achieve the goals set forth in the marketing strategy.
• Collaborates closely with the field sales team including sales leadership, sales training, and field representatives to ensure execution of marketing strategies and tactics.
• Leads the HCP marketing efforts and oversees their execution.
• Builds and implements best in industry capabilities for segmented channel marketing while collaborating with key internal stakeholders and external strategic partners.
• Continuously monitors and analyzes marketing trends and technologies, introducing innovations to the organization.
• Works cross-functionally with teams leading other indications to develop and evolve marketing strategies that promote brand goals while ensuring compliance.
• Develops impactful strategies for multiple audiences throughout the product lifecycle.
• Develops a budget and resourcing plan for the HCP marketing function, tracking financial spending and adjustments.
• Establishes and communicates KPIs, providing ongoing monitoring, reporting, and optimization.
• Identifies potential external partners and collaborates on contract negotiations aligned with business goals.
• Manages agencies of record and external vendors, ensuring effective campaign execution and ROI.
• Provides campaign analysis, marketing mix assessments, and disseminates best practices.
• Coordinates work across internal departments and external vendors, including legal, regulatory, medical, and analytics teams.
• Demonstrates leadership with internal customer-facing teams, especially sales and sales training, to ensure effective promotional tools and programs.

Requirements

• Bachelor's Degree required; MBA or other advanced degree preferred.
• Minimum 10 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Sales, and/or Business Development.
• Experience in both small and large companies is preferred.
• Demonstrated confidence and comfort in dealing with executive leadership.
• 5 years of Brand Management experience with recent in-depth US commercialization background.
• Experience engaging with SM KOLs and conducting scientific discussions.
• Experience as a team/people leader.
• Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred.
• Demonstrated analytical skills and strategic problem-solving ability.
• Outstanding project management skills managing multiple vendors and priorities.
• Proven ability to work effectively with regulatory, legal, and medical teams on promotional materials.
• Significant experience managing budgets, assessing investments, and tracking expenditures.
• Some travel required (up to 25%).
• Location: Boston, MA (surrounding areas).

Nice to Have

• Systemic Mastocytosis (or relevant rare disease) knowledge of current therapies, testing landscape, and biomarkers.
• Sales experience at the representative or line manager level.

Qualifications

• Bachelor's Degree required, MBA or other advanced degree preferred.
• Minimum 10 years of experience in pharmaceutical/biotech marketing, sales, or business development.
• Deep US commercialization experience in brand management.
• Experience engaging with KOLs and conducting scientific discussions.
• Experience managing teams and external vendors.

Benefits & Perks

• Competitive pay and performance-based bonus (target 25%).
• Stock options.
• Insurance coverage including health, dental, life, and disability.
• Competitive time-off and 401(k) plan.
• Commuter and parking benefits.