Sr. Director Marketing, Lupus
Biogen
Job Description
About the Role
As the Sr. Director of Marketing Lupus, you will be responsible for developing the US commercialization strategy and deliverables for this exciting pipeline program. This individual will report to the VP, Head of Specialty Marketing in the US organization and will work collaboratively with their alliance and Biogen global counterparts. They will be a critical member of the US Specialty marketing team as well as the global product strategy and commercialization team. You will be accountable for co-leading pre-launch strategy across the commercialization functions (marketing, V&A, medical, insights, forecasting, advocacy) and how it can best support the program's potential in the US.
Key Responsibilities
- Lead/Co-lead the commercialization functions to develop and execute on the brand strategy
- Serve as the Global/US Commercial Lead for the asset
- Deliver a commercialization plan that proactively shapes the market, ensures scientific exchange and relationship building, plans and executes evidence generation, enables engagement with the patient community and advocacy groups, and impacts public policy
- Achieve a world-class launch by defining a launch plan that ensures organizational readiness and right-level resource allocation
- Coordinate with PDC Lead to ensure maximization of the US value of the asset
- Collaborate with alliance partner and affiliate colleagues to support the vision and strategy to effectively ensure launch and patient access to this important therapy
- Conduct comprehensive assessment of competition and identify opportunities to guide/refine the global strategy amidst rapidly changing market dynamics
- Partner with Global Finance and Forecasting to develop forecasts and assess business opportunities
Requirements
- Bachelors Degree Required; Advanced Degree Preferred
- 12+ years of experience in the pharmaceutical or biotechnology industry
- Commercial US launch experience
- Experience in rheumatology indications (lupus preferred)
- Demonstrated success and experience in collaborations (especially in a 50/50 collab)
- Strong analytical and leadership skills, including creative, strategic mindset
- Outstanding relationship building and communication skills, including ability to navigate throughout a matrixed organization (and partnered companies) with individuals at all levels
- Anticipated travel: up to 15% international
Nice to Have
- Global Commercial experience
- Experience as a member of a Global cross-functional PDC/Asset team
Qualifications
- Bachelor's Degree (Required); Advanced Degree (Preferred)
- 12+ years of experience in the pharmaceutical or biotechnology industry
Benefits & Perks
- Base salary range of $230,000.00-$316,000.00, determined through an analytical approach
- Short term and long-term incentives, including cash bonus and equity incentive opportunities
- Comprehensive range of benefits including Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Paid vacation and end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave
- 401(k) program with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per year
- Employee Resource Groups participation
Working at Biogen
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. We are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We value diverse backgrounds, cultures, and perspectives, and focus on creating teams where every employee feels empowered and inspired.
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About Biogen
Website
biogen.com
Location
Cambridge, MA
Industry
Pharmaceutical Preparation Manufacturing
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