Sr. Director of Product Marketing

About the Role

Key Responsibilities

• Serve as a category evangelist, shaping and amplifying Nexthink's role as the DEX leader to analysts, press, partners, and executive audiences.
• Build persona-based narratives that resonate from IT operations to the CIO suite, connecting emotional hooks to business-critical outcomes.
• Craft positioning that differentiates Nexthink and elevates the entire portfolio in a fast-evolving market.
• Translate technical features into compelling, human stories that make customers and executives lean in.
• Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences.
• Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience.
• Own go-to-market strategy for major launches and cross-sell initiatives, aligning with Product, Sales, and Growth Marketing teams.
• Drive competitive positioning, pricing narratives, and value frameworks to accelerate adoption and revenue.
• Lead creation of high-impact content such as solution briefs, ROI stories, executive decks, and customer case studies.
• Partner with Sales Enablement to equip field teams with tools and messaging to engage CIOs and IT leaders.
• Stay ahead of market trends and competitive shifts to evolve our category narrative.
• Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategies.

Requirements

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software, with senior director level experience for 10+ years.
• Proven ability to craft compelling, persona-based storytelling connecting technical solutions to executive priorities.
• Track record of elevating positioning and messaging to engage CIOs and senior IT executives.
• Experience serving as a category evangelist and driving thought leadership in a fast-growing market.
• Expertise in GTM strategy, competitive positioning, and launch execution.
• Experience operating at the speed of agile product and engineering teams.
• Strong executive presence and presentation skills, comfortable representing the company at major events.
• Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) is a plus.

Nice to Have

• Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) is a plus.

Qualifications

• Experience in B2B SaaS or enterprise software at a senior director level for 10+ years.
• Proven ability to craft persona-based storytelling and elevate positioning with CIOs and senior IT executives.
• Experience as a category evangelist and thought leader in a fast-growing market.
• Expertise in GTM strategy, competitive positioning, and product launch execution.
• Comfortable representing the company at major events with strong presentation skills.

Benefits & Perks

• Life insurance, paid time off, paid holidays, 401(k), remote work.
• Flexible hours and unlimited vacation, 11 company-paid holidays, and 3 days for volunteering.
• Hybrid work model with structured onboarding.
• Free access to professional training platforms.
• Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
• 401(k) plan with up to 4% company matching contributions, vesting immediately.
• Bonuses for successful referral hires after three months of employment.
• 100% covered health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage.