Sr. Director of Product Marketing, HPE GreenLake and Private Cloud

About the Role

Key Responsibilities

• Define the role of Product & Solution Marketing for HPE GreenLake and lead the transformation of the PSM team and broader marketing organization.
• Build a high functioning product marketing team, including assessing required skills, providing coaching and development, performance management, and recruiting new talent.
• Collaborate with Business Units and Sales teams to develop annual go-to-market strategies, including target audiences, hero products, key positioning, and customer needs.
• Own messaging and positioning for core products, understand buyer personas, and develop differentiated content for each customer segment.
• Lead cross-functional teams to launch new products and capabilities, and drive ongoing thought leadership in relevant markets.
• Develop materials to support sales, marketing, and revenue teams in capturing product demand, including writing and presentation skills.
• Drive demand programs such as thought leadership, content marketing, events, ABM, and earned media to grow HPE share.
• Collect and communicate customer, competitive, and industry insights to keep marketing teams aligned with external trends.
• Act as an advocate for marketing within the Business Unit, voice of the customer within product teams, and BU advocate within marketing.
• Track and analyze competitive intelligence, acting as a subject matter expert on competitive activity.

Requirements

• 10+ years in product marketing, with recent senior roles in product marketing.
• 5+ years of direct people leadership experience.
• Solid understanding of marketing functions and ability to partner effectively with other teams.
• Strong storytelling skills to create clear, differentiated market messages.
• Excellent writing and presentation skills with a bias toward content development.
• Growth-oriented leadership with a track record of developing high-performing teams.
• Ability to operate at scale and get work done through others.
• Bachelor's Degree or equivalent professional experience.

Nice to Have

• Experience with HPE GreenLake or similar cloud and private cloud solutions.
• Experience in developing and executing go-to-market strategies in technology markets.
• Knowledge of demand generation tactics such as ABM, content marketing, and events.

Qualifications

• Bachelor's Degree (preferred) or extensive related professional experience.

Benefits & Perks

• Health & Wellbeing programs supporting physical, financial, and emotional health.
• Personal & Professional Development programs to help reach career goals.
• Unconditional inclusion and flexible work arrangements.