Sr. Director, Product Marketing

Masterclass

Full Time

Director

240k-280k

about 1 month ago

Job Description

About the Role

MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours. Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss. If you want to help make an impact on our members' lives - we want to hear from you!

Key Responsibilities

Lead the creation and development of the Product Marketing function at MasterClass, establishing processes, frameworks, and best practices to drive the success of our online learning products.
Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and overarching business goals.
Work with Research to analyze consumer trends, wants and needs.
Analyze competitors to identify trends and potential opportunities.
Work with Data to understand consumer behavior.
Work with Product and Performance Marketing to craft solutions.
Work with Finance to establish pricing and packaging strategy, and informed and realistic targets.
Work with Data, Product and Research to set up performance tracking and feedback loops.
Lead the development of high-impact marketing campaigns across various channels, leveraging insights and data to craft compelling narratives and creative assets.

Requirements

10+ years of experience in product marketing, with proven success in strategic leadership roles at high-growth consumer tech or digital media companies.
Demonstrated ability to lead a multi-product portfolio and advise senior stakeholders with confidence and authority.
Experience developing and scaling a Product Marketing function, including hiring and developing strong talent.
Exceptional clarity of thought and communication—able to distill complexity and influence across levels and disciplines.
Strong commercial acumen, with experience partnering closely with Product, Marketing, Research, and Finance.
A proactive, ownership-driven mindset that thrives in dynamic, fast-paced environments.
Experience with both consumer and B2B (or enterprise/partnership) product marketing is a strong plus.

Nice to Have

Experience with both consumer and B2B (or enterprise/partnership) product marketing is a strong plus.

Qualifications

Proven success in strategic leadership roles at high-growth consumer tech or digital media companies.
Experience developing and scaling a Product Marketing function.

Benefits & Perks

Salary range of $240,000 - $280,000 USD.
Equity and comprehensive benefits including medical, dental, vision, flexible PTO, and more.

Working at Masterclass

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable law. We also provide reasonable accommodations for qualified individuals with disabilities.

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