Sr Director Product Marketing, Commerce Media

Skai

Chicago, IL

Full Time

Executive

105k-137k

10 days ago

Job Description

About the Role

Skai is a go-to-market engine that powers brand decisions and execution with actionable intelligence for accuracy, speed, and agility in making customer connections. Its platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers, and marketers to make predictions, plan strategies, and benefit from connected omnichannel launches. The company has a fast-paced, entrepreneurial work environment focused on making customers successful and values diversity, equity, and inclusion.

Key Responsibilities

Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption.
Partner with Product Management to align roadmaps with market opportunities and client needs.
Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, optimizing those plans based on market feedback and data.
Own and refine the positioning for Skai's commerce media solutions to clearly differentiate from competitors.
Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level.
Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy.
Lead competitive intelligence efforts to identify market shifts, threats, and opportunities.
Build actionable insights from industry trends, customer research, and competitive analysis.
Translate insights into recommendations that shape GTM priorities, sales plays, and product direction.
Serve as the internal and external commerce media subject matter expert.
Partner with Sales Enablement to build impactful tools, pitch materials, and training.
Help inform product strategy based on adoption, usage, and market feedback.
Collaborate with Corporate Marketing on thought leadership content, events, and demand generation.
Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns.

Requirements

10+ years in product marketing, with at least 5 years focused on retail or commerce media.
Proven track record of leading successful GTM strategies for enterprise SaaS solutions.
Deep understanding of retail media, display, social commerce, and omnichannel advertising.
Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value.
Strong leadership skills, with experience influencing cross-functional stakeholders and executive teams.
Analytics mindset, able to leverage market and performance data to drive strategy.
Comfortable operating in a high-growth, fast-paced environment.

Nice to Have

Experience working in a hybrid work environment.
Knowledge of the retail media landscape and emerging commerce opportunities.
Experience with go-to-market strategies for SaaS products.

Qualifications

Educational background is not explicitly specified but implied to be extensive experience in product marketing.

Benefits & Perks

Hybrid work environment (three days in office per week).
Competitive salary range of $140,000-$155,000, with additional quarterly bonus compensation.
Medical insurance.
Vision insurance.
401(k).
Paid maternity and paternity leave.
Disability insurance.

Working at Skai

Skai's work environment is very fast-paced and entrepreneurial. The company values diversity, equity, and inclusion, and encourages applications from women, people of color, bilingual and bicultural individuals, and members of the LGBTQ+ community. Skai is committed to creating a diverse, equitable, and inclusive workplace and offers reasonable accommodations for applicants with disabilities.

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