Sr. Director, Relationship Marketing Strategy

About the Role

Key Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client's business.

Requirements

• Bachelor's Degree required.
• 10+ years of experience in data driven marketing - specifically CRM, email, online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience.
• 5+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to drive decisions - proficiency in Excel and research tools.
• Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations - proficiency in PowerPoint.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Superior multi-tasking, networking, time management and inter-personal skills.
• Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-50% travel (contingent on comfort level of client).

Nice to Have

• Experience with new technology in 1st party data marketing and CRM.
• Experience working across many core vertical markets such as Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401k.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.