Sr. Director, Workflow Marketing

About the Role

Key Responsibilities

• Define and execute Illumina's global workflow strategy, ensuring application-centric design aligned to customer needs, market trends, and scientific innovation.
• Collaborate with Product Management, Segment Marketing, Library Prep, Informatics, Software, and Platform teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions.
• Lead cross-functional governance processes to prioritize and deliver workflow roadmaps across high-value application types and customer segments.
• Serve as the centralized lead for workflow triage, drawing input from technical experts across Illumina's full portfolio.
• Stratify workflow definitions based on application area, regional variation, customer type, and competitive intelligence.
• Collaborate with Sales, Commercial Operations, and Regional GMs to define commercialization plans, GTM approaches, and field compensation strategies aligned to workflow delivery.
• Communicate workflow progress, impact, and strategic priorities to the Executive Leadership Team and Board of Directors.
• Translate complex technical and business inputs into clear, actionable recommendations across scientific, product, and commercial teams.
• Advocate for the voice of the customer to ensure real-world needs shape workflow design and execution.
• Work closely with Global Marketing and Software Product Management to define messaging and productization strategies for workflows.
• Ensure Illumina's workflows are clearly articulated in positioning documents, value propositions, and customer-facing campaigns.
• Track and interpret competitive moves across workflow components to guide strategic pivots and differentiation.
• Build and maintain a robust program management structure for workflow projects, driving clarity, accountability, and measurable outcomes.
• Ensure on-time delivery of key milestones by managing cross-functional resources, priorities, and risks.
• Operate with a high degree of executional excellence and visibility across the organization.

Requirements

• Bachelor's degree in life sciences, engineering, or related field; M.S., Ph.D., or MBA strongly preferred.
• 15+ years of progressive experience in biotechnology, genomics, or life sciences, with leadership roles in project or product management.
• Deep expertise across genomics workflows, library preparation, sequencing platforms (all formats), automation, and informatics.
• Demonstrated success in navigating matrixed organizations and aligning diverse technical and commercial stakeholders.
• Experience working with global teams and commercial organizations to drive product adoption and revenue growth.
• Strong track record of delivering strategic programs with executional rigor and customer impact.
• Excellent executive communication, influencing, and stakeholder management skills.
• Experience with clinical applications of genomics strongly preferred; familiarity with proteomics, methylation, or transcriptomics is a plus.

Nice to Have

• Experience with clinical applications of genomics.
• Familiarity with proteomics, methylation, or transcriptomics.

Qualifications

• Bachelor's degree in life sciences, engineering, or related field; advanced degrees preferred.
• 15+ years of experience in biotech, genomics, or life sciences with leadership roles.

Benefits & Perks

• Competitive base salary range of $220,500 - $330,700, with potential variable cash programs (bonus or commission) and equity.
• Access to genomics sequencing, family planning, health/dental/vision insurance, retirement benefits, and paid time off.
• Inclusive environment promoting belonging, cultural awareness, and social responsibility through Employee Resource Groups.
• Opportunities for career development and engagement in social responsibility initiatives.