Sr. Growth Product Manager - Mobile

About the Role

Key Responsibilities

• Design, implement, and analyze A/B tests across mobile funnels, from hypothesis development to implementation.
• Prioritize experiments based on expected impact, technical complexity, and strategic alignment.
• Collaborate with Data Science to analyze test results and provide data-driven recommendations to optimize product features, user interfaces, and campaigns.
• Apply both quantitative and qualitative insights to continuously iterate and improve user conversion rates and overall growth.
• Define and complete strategies to drive user acquisition, monetization, and retention.
• Translate insights into a mobile-optimization roadmap, prioritizing tests that enhance customer journey touchpoints.
• Lead offer and price testing, defining strategies and revenue-driving price points to increase growth.
• Partner with Product, Engineering, Design, Data Science, and Finance teams to translate findings into product enhancements and ensure seamless execution of growth initiatives.
• Foster strong relationships across teams, ensuring alignment on growth priorities and execution of mobile optimization experiments.
• Monitor and report on key performance indicators, such as conversion rates, churn, and revenue to assess the impact of growth initiatives.
• Maintain rigorous documentation of test plans, results, and action items, ensuring clarity and transparency in our experimentation platform.
• Provide regular updates and insights to leadership on growth performance, opportunities, and experiment outcomes.
• Serve as a subject matter expert for mobile growth initiatives, providing thought leadership and detailed execution strategies to guide the team's efforts.

Requirements

• Entrepreneurial Drive & Strategic Execution: Have a startup mentality and excel at breaking down complex challenges into actionable solutions.
• Deep empathy for B2C users and an insatiable curiosity to guide product approach.
• Leverage both qualitative and quantitative insights to inform decisions, ensuring strategies and experiments align with customer needs and business goals.
• Driven by a metrics-first mentality, using A/B testing, feature adoption, and cohort analysis to optimize outcomes.
• Proven ability to form and lead partnerships across functions and organizations.
• Excellent communication and interpersonal skills to influence and align teams around shared goals.
• Deep experience in mobile app growth and monetization, with a focus on in-app purchases and subscriptions.
• Strong organizational skills to manage multiple high-priority projects simultaneously.
• Ability to prioritize efforts to achieve both short-term and long-term strategic goals.
• Keen eye for detail and a focus on impact to ensure initiatives align with the broader business vision.
• Bachelor's degree or equivalent experience, an MBA or equivalent is highly preferred.

Nice to Have

• Experience with mobile business models and strategies to increase user acquisition, retention, and revenue growth.

Qualifications

• Bachelor's degree or equivalent experience.
• An MBA or equivalent is highly preferred.

Benefits & Perks

• The U.S. pay range for this position is $122,200 -- $234,200 annually.
• Pay within this range varies by work location and may depend on job-related knowledge, skills, and experience.
• Starting salaries for sales roles are expressed as total target compensation (base + commission).
• Non-sales roles have starting salaries as base salary with short-term incentives in the form of the Annual Incentive Plan (AIP).
• Certain roles may be eligible for long-term incentives in the form of a new hire equity award.