Sr. Growth Product Manager - Mobile

About the Role

Key Responsibilities

• Design, implement, and analyze A/B tests across mobile funnels, from hypothesis development to implementation.
• Prioritize experiments based on expected impact, technical complexity, and strategic alignment.
• Collaborate with Data Science to analyze test results and provide data-driven recommendations to optimize product features, user interfaces, and campaigns.
• Apply both quantitative and qualitative insights to continuously iterate and improve user conversion rates and overall growth.
• Define and complete strategies to drive user acquisition, monetization, and retention.
• Translate insights into a mobile-optimization roadmap, prioritizing tests that enhance customer journey touchpoints.
• Lead offer and price testing, defining strategies and revenue-driving price points to increase growth.
• Partner with Product, Engineering, Design, Data Science, and Finance teams to translate findings into product enhancements and ensure seamless execution of growth initiatives.
• Foster strong relationships across teams, ensuring alignment on growth priorities and execution of mobile optimization experiments.
• Monitor and report on key performance indicators, such as conversion rates, churn, and revenue to assess the impact of growth initiatives.
• Maintain rigorous documentation of test plans, results, and action items, ensuring clarity and transparency in our experimentation platform.
• Provide regular updates and insights to leadership on growth performance, opportunities, and experiment outcomes.
• Serve as a subject matter expert for mobile growth initiatives, providing thought leadership and detailed execution strategies to guide the team's efforts.

Requirements

• Entrepreneurial Drive & Strategic Execution: Have a startup mentality and excel at breaking down complex challenges into actionable solutions.
• Customer-Centric Leadership & Data-Driven Decision Making: Deep empathy for B2C users and an insatiable curiosity to inform decisions with qualitative and quantitative insights.
• Cross-Functional Collaboration & Influencing: Proven ability to form and lead partnerships across functions and organizations with excellent communication skills.
• Mobile Growth & Monetization Expertise: Deep experience in mobile app growth, monetization, in-app purchases, and subscriptions.
• Organizational Excellence & Prioritization: Strong organizational skills to manage multiple high-priority projects and align efforts with strategic goals.
• Bachelor's degree or equivalent experience, with an MBA or equivalent highly preferred.

Nice to Have

• Experience with mobile business models and strategies to increase user acquisition, retention, and revenue.

Qualifications

• Bachelor's degree or equivalent experience.
• MBA or equivalent highly preferred.

Benefits & Perks

• Competitive salary range of $122,200 -- $234,200 annually, varying by location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Additional incentives such as short-term incentives, sales commissions, and annual incentive plans depending on role.