Sr. Manager, B2B Paid Digital Marketing

Wayfair

Boston, MA

Full Time

Senior

160k-215k

15 days ago

Job Description

About the Role

Wayfair Professional, the B2B arm of Wayfair.com, is seeking a strategic and innovative Senior Manager to serve as the Head of Digital Marketing. This role involves owning the strategy, execution, and optimization of all paid digital marketing channels across the customer lifecycle, with a focus on delivering seamless and interconnected customer experiences that drive both acquisition and retention. The position manages a significant ad spend, mentors a team of analysts, and collaborates cross-functionally with various teams to drive data-driven, customer-first marketing strategies and business outcomes.

Key Responsibilities

Own end-to-end strategy, planning, and execution of all paid digital marketing initiatives for Wayfair Professional, including Paid Search (PLA, SEM, ToF Search, Paid Brand), Display Advertising, Paid Social, and emerging platforms such as LinkedIn, Pinterest, and other ABM-relevant channels.
Lead and mentor a team of four analysts, fostering a high-performance, test-and-learn culture rooted in data, experimentation, and iteration.
Leverage analytics to track campaign performance, identify trends and opportunities, and optimize for business impact both through team efforts and individual analysis.
Partner closely with the Account Based Marketing team and Sales to align digital marketing strategies with customer segmentation and ABM goals.
Collaborate with Creative, Customer Communications, and Brand teams to deliver cohesive messaging across touchpoints, ensuring an integrated experience from first impression through long-term retention.
Manage budgets, forecast performance, and allocate spend across channels to maximize ROI.
Stay ahead of industry trends and evaluate emerging channels and technologies to drive innovation within the B2B marketing space.

Requirements

5+ years of experience in digital marketing, with demonstrated expertise across paid channels; B2B marketing experience is preferred.
Exceptional problem-solving skills, analytical rigor, and a strong attention to detail.
Passion for the customer and a drive to build best-in-class experiences across the buyer journey.
Proven success in managing and scaling high-performing marketing teams.
Strong understanding of performance marketing metrics, customer segmentation, and lifecycle marketing.
Experience working cross-functionally with Sales, Creative, and Brand organizations, ideally in a fast-paced or high-growth environment.
Experience with marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, DSPs, and analytics tools.
Familiarity with Account Based Marketing approaches and associated tools is a strong plus.
Strong communication skills and ability to influence stakeholders at all organizational levels.

Nice to Have

Experience with Account Based Marketing approaches and associated tools.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not explicitly specified in the description.

Working at Wayfair

Wayfair values and relies on the collective voices of employees, customers, community, and suppliers to build a better company and world. They celebrate differences, promote innovation, risk-taking, and trailblazing, and emphasize rapid growth, constant learning, and dynamic challenges. The company fosters a community of diverse perspectives that make the organization stronger and smarter. They are committed to being an equal opportunity employer and value inclusivity and fairness.

Apply Now