Sr Manager Brand Communications Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Develop and execute paid media strategies across digital, social, and programmatic channels to drive brand awareness and conversion
• Partner with internal media subject matter experts and media agencies to optimize campaign performance, ensuring alignment with brand objectives and target audience behaviors
• Analyze media performance data to inform future spend and creative strategy recommendations
• Partner with internal teams and external agencies on strategy and execution of media campaigns across Amazon and key retail partners (e.g., Instacart, Walmart), ensuring consistent brand presence and performance
• Collaborate with eCommerce teams to align media plans with business objectives, creative guidelines, and consumer insights
• Monitor campaign KPIs and ROAS, providing actionable insights to improve investment efficiency
• Partner on the development and execution of integrated brand campaigns, from creative brief through go-to-market activation (e.g., equity campaigns, innovation, Prime Day)
• Collaborate cross-functionally with creative, digital, PR, and product teams to ensure a cohesive and compelling brand narrative across channels
• Own campaign timelines and deliverables, ensuring flawless execution across all consumer touchpoints
• Partner with internal subject matter experts on an always-on influencer and ambassador program to drive advocacy and brand relevance
• Own the communications budget, ensuring accurate forecasting, allocation, and reconciliation across paid, earned, and owned channels
• Monitor budget performance and provide regular reporting to leadership, identifying risks and opportunities

Requirements

• Bachelor's Degree in Marketing or related business field required; Master's preferred
• 7+ years of experience in marketing, brand, or communications roles, including experience with in-house (client-side) environment; agency-side experience may contribute to the total
• Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand communication goals
• Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies
• Experience with Amazon marketing strategies including paid search, display, and off-Amazon traffic-driving tactics
• Proven ability to lead 360 degree brand campaigns across paid, earned, and owned channels
• Strong understanding of digital media, retail media, and performance-driven tactics
• Experience in briefing and managing both external and internal partners (creative, media, influencer, etc.) to deliver on best-in-class work
• In-depth knowledge of the evolving media landscape and expertise in integrating creative strategies with media to optimize impact
• Proficient in Microsoft Office Applications
• Digital native with expertise in building a brand's voice across consumer touchpoints
• Ability to travel up to 15%

Nice to Have

• Experience in agency-side roles
• Experience in developing commercialization strategies
• Experience with performance-driven marketing tactics

Qualifications

• Bachelor's Degree in Marketing or related business field
• Master's Degree preferred
• 7+ years of relevant experience in marketing, brand, or communications

Benefits & Perks

• Performance-based incentives
• Competitive total rewards package
• 401k with company match
• Healthcare coverage
• Broad range of other benefits