Sr. Manager - Growth Marketing

About the Role

Key Responsibilities

• Develop and implement comprehensive B2B marketing campaign strategies aligned with TierPoint's business objectives
• Drive Account-based Marketing (ABM) programs with Sales leadership and field marketing teams that deepens and broadens relationships with target accounts
• Optimize campaign performance to meet business goals by using data and industry best practices to make campaigns and ABM programs more effective and efficient
• Collaborate with Field and Product Marketing to create campaigns based on opportunities identified by Sales and Channel teams
• Oversee and document campaign needs, project plans, and asset creation to ensure smooth collaboration with teams and partners for successful digital campaigns
• Manage and improve campaign tactics across channels like display ads, direct mail, video, nurture, and social, while testing new channels to boost engagement and meet campaign goals
• Collaborate with Marketing Operations and Demand Generation to create and manage email campaigns, including HTML builds, proofreading, following brand guidelines, and testing across platforms
• Oversee the timely and budget-conscious execution of marketing campaigns, ensuring they meet or exceed benchmark KPIs while driving continuous improvement in campaign effectiveness
• Responsibility for administration of ABM marketing tech stack, including Demandbase, Vidyard, Sigstr, Priority Engine, and Sendoso
• Provide quality internal and external customer service surrounding the Company values
• Other duties as assigned by manager

Requirements

• High level of familiarity with information technology and/or cloud computing
• Experience with ABM or Market Signal and Intent platforms a plus (e.g., Terminus, Demandbase, 6Sense, Folloze, Tech Target Priority Engine, ZoomInfo, Sendoso)
• In-depth, hands-on experience with marketing campaigns and marketing automation tools, tactics, processes, and responsibilities; the buyer's journey, ideal customer profiles & buyer personas, marketing technology, strategy, and customer experience
• Recent experience with digital marketing channels, including Search and digital advertising. Familiarity with SEO
• Experience with Google Analytics and BI tools (e.g., Tableau)
• Experience with CRM software, Hubspot is preferred
• Excellent verbal, written, and interpersonal skills
• Ability to prioritize and organize effectively
• Ability to work on multiple projects simultaneously
• Ability to work both independently and with others
• Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines
• Proficiency in using MS Office Suite and Windows-based computer applications
• Periodic travel for team meetings is required

Nice to Have

• Prior experience particularly in the data center industry
• Bachelor's degree in Marketing, Digital Marketing or related field
• Five or more years of experience in the tech industry in a digital marketing, ABM, or field marketing role

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or related field
• Five or more years of experience in the tech industry in a digital marketing, ABM, or field marketing role

Benefits & Perks

• Remote or Office environment
• Pay range from $101,000.00 to $155,161.86
• Pay transparency practices