Sr. Manager, Innovation Product Marketing - e.l.f. Skin

About the Role

Key Responsibilities

• Manage innovation product marketing for skincare categories to help build segments and support strategic direction.
• Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the skincare category, ensuring alignment with overall business objectives.
• Develop comprehensive product innovation strategies that align with market trends and consumer needs.
• Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
• Conduct thorough market analysis to determine success factors for both new and existing product offerings.
• Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims.
• Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.
• Participate in strategic calendar planning and innovation sessions, fostering cross-functional collaboration.
• Work closely with cross functional departments to execute innovation briefs, detailing strategies, positioning, target claims, ingredients, pricing, and packaging.
• Develop pricing strategies based on market positioning and competitive analysis.
• Responsible for cost of goods management and value analysis to support financial objectives.
• Collaborate with the Education team to enhance educational initiatives tied to product launches.
• Support the implementation of sampling strategies for new products in collaboration with Sales and Brand Marketing teams.
• Ensure the creation of impactful product copy in partnership with copywriters.
• Work alongside cross-functional teams—including Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D—to ensure successful execution of product launches.
• Engage with Quality Assurance teams to identify and address product improvement opportunities.
• Participate in weekly innovation international meetings with key stakeholders to facilitate timely launches.
• Prepare and present product opportunities at Stage Gate meetings as required.

Requirements

• Bachelor's degree required.
• Minimum of 5+ years of product marketing experience, with a focus on beauty industry.
• Experience in managing the product development cycle, from concept to market introduction.
• Strategic thinker with the ability to translate initiatives into actionable marketing plans.
• Strong knowledge of the skincare category and mass-market landscape, with expertise in customer-driven marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities.
• Strong organizational skills and attention to detail, with the ability to manage several projects simultaneously.
• Strong sense of personal leadership and ownership.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in PowerPoint, Word, Excel, and relevant industry databases.
• Willingness to travel (domestic and international).

Qualifications

• Bachelor's degree.