Sr. Manager, Integrated Marketing Campaigns
New Relic
Job Description
About the Role
This is a fantastic opportunity to optimize New Relic's growth engine by working across marketing channels with a focus on demand/ nurture strategies in web, email, and paid activation. You are a self-driven demand generalist who can act both strategically and tactically, with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills, experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization, and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. You're both technical and creative, and will be a strong partner to the internal growth team, regional marketing teams, marketing operations, creative, and data teams to consistently evolve and improve our demand gen marketing strategy.
Key Responsibilities
- Develop and execute integrated, multi-channel demand generation campaigns that drive pipeline and revenue growth (email, web personalization, paid and organic social, content syndication, 3rd party webinars, etc.)
- Collaborative content mapping, ensuring updated and new content is featured in appropriate persona journeys
- Partner closely with Sales Development (SDR) and account executives in Sales to align on campaign goals, target audiences, and messaging that convert leads into pipeline
- Establish a repeatable campaign process, starting with broad 1:many programs and supporting 1:few and 1:1 initiatives over time
- Collaborate with the Marketing Operations/automation to manage lead nurture programs and improve funnel conversion
- Define and track key campaign metrics, providing clear insights and recommendations, and report on results regularly in Marketing team meetings and company Quarterly Business Reviews (QBRs)
- Work cross-functionally with Product Marketing, Sales, and RevOps to enhance lead scoring, segmentation, and personalization
- Create content for campaigns (emails, ads, landing pages) in collaboration with Product Marketing and Content teams
- Stay current on industry trends, modern AI and personalization tools, demand generation tactics, and best practices to continuously improve campaign effectiveness and efficiency
- Collaborate with field/regional teams to drive ideation around performance improvement through creative iteration cycles, campaign and promotional brainstorming, and more
- Drive channel experimentation from creative, to landing page testing, to event testing across markets, and identify opportunities to create growth across tier 1 markets
Requirements
- 6-9+ years of experience in B2B demand generation, with a strong track record of collaborating closely with sales to execute multi-channel marketing campaigns that drive pipeline and revenue growth
- A data-driven and analytical mindset, with experience using analytics tools (Power BI, Tableau, etc.)
- Humility, creativity, and thoughtfulness—crafting and testing strategies effective for New Relic's specific goals
- Experience managing paid media campaigns and digital marketing channels for demand generation
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Familiarity with Account-based Marketing tools like 6sense is a plus
- Experience developing and executing multi-channel go-to-market strategies
- In-depth knowledge of current growth marketing trends and best practices
- Great cross-functional/program management skills with both technical and creative stakeholders
- Native-level English fluency
Nice to Have
- Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas
- Upper intermediate foreign language (level B2+) in Japanese, French, Spanish, or other romance languages
Qualifications
- Experience in B2B demand generation (6-9+ years)
Benefits & Perks
- Healthcare, dental, vision, parental leave and planning, and mental health benefits
- A 401(k) plan and match
- Flex time-off, 11 paid holidays, volunteer time-off
- Other competitive benefits designed to improve the lives of employees
Working at New Relic
Fostering a diverse, welcoming and inclusive environment is important. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics' different backgrounds and abilities, and recognize the different paths they took to reach us—including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We look for people who feel connected to our mission and values, not just those who check all the boxes. We believe in empowering all Relics to achieve professional and business success through a flexible workforce model, supporting fully office-based, fully remote, or hybrid work arrangements.
Job Details
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About New Relic
Website
newrelic.com
Location
San Francisco, CA
Industry
Custom Computer Programming Services
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