Sr Manager Integrated Media Job Details | Nestle Operational Services Worldwide SA

About the Role

Key Responsibilities

• Own the full-funnel, full-channel digital media strategy, managing budgets to achieve awareness, consideration, and conversion targets while driving business growth
• Foster a culture of continuous improvement, utilizing a test-and-learn approach and Ad/MarTech (Marketing Technology) innovation
• Develop a future-proof digital media strategy in collaboration with Commercial Team, focusing on long-term brand development, digital journey mapping, and audience segmentation
• Implement data-driven decision-making across channels and work with Data & Insights to enhance attribution modeling
• Lead the integration of AdTech standards and Martech strategy across North America
• Serve as leader of the Media Hub, ensuring alignment and execution of internal/external strategies to meet Brand and Commercial objectives
• Manage relationships with key internal and external partners, including Media Agency, Nespresso HQ, Nestlé ZNA, Google, Meta, TikTok, and Amazon
• Lead Joint Business Planning (JBP) with media partners to achieve mutually beneficial outcomes
• Define and manage the full-funnel optimization strategy for digital media, working with internal/external stakeholders to meet defined metrics
• Collaborate with internal teams (Digital Commerce, Sales, Marketing, CRM, Trade) to create an audience-first digital media strategy for sustainable growth
• Work closely with creative teams to ensure media plans are aligned with creative strategies and resonate with target audiences
• Develop and implement channel strategies across DTC, RDM (Retail Digital Media), and B2B, positioning digital media as a growth enabler
• Lead and develop a team of media professionals, including direct reports responsible for Campaign Planning, Go-to-Market, and Performance Optimizations
• Foster a culture of continuous improvement and professional growth within the team

Requirements

• Bachelor's degree required, MBA or advanced degree in marketing preferred
• 8+ years of experience in digital media with advanced understanding of full-funnel, journey mapping, and Ad/Mar Tech required
• Experience in paid channels including search, social, programmatic display, online video and audio, and emerging channels required
• In-depth understanding of performance media, attribution models such as the data driven attribution models in Google Analytics
• Understanding of website conversion metrics including impressions, engagement rates, click-through rates, conversion rates
• Hands-on experience with media tracking & web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge, Criteo, TRIAD, Amazon Advertising
• Experience with tools such as Krux DMP, Facebook Business Manager, DV360, Amazon DSP, strongly preferred
• Experience of implementing DCO (Dynamic Creative Optimization) preferred
• Numerically inclined with ability to compile, analyze and leverage performance data to deliver stronger ROI and identify new opportunities
• Strategic thinker understanding both short and long term business consequences of all decisions
• Strong interpersonal, communication, organization and project management skills
• Ability to oversee and track multiple projects with due dates and varying requirements and priorities

Nice to Have

• Experience of tools such as Krux DMP, Facebook Business Manager, DV360, Amazon DSP
• Experience of implementing DCO (Dynamic Creative Optimization)

Qualifications

• Bachelor's degree required
• MBA or advanced degree in marketing preferred
• 8+ years of experience in digital media

Benefits & Perks

• Performance-based incentives and a competitive total rewards package
• Includes a 401k with company match, healthcare coverage, and a broad range of other benefits