Sr. Manager Market Development and Patient Advocacy

About the Role

Key Responsibilities

• Collaborate with field sales, customers, and internal stakeholders to develop and implement digital tools and field programs.
• Support field salespeople and Market Development Managers in their activities.
• Manage educational outreach initiatives for patients and referring physicians.
• Lead the Nurse Advocate program.
• Create and execute strategies to increase utilization of specific medical systems in targeted accounts.
• Assess customer needs and develop tailored support packages.
• Build and maintain relationships with physicians, practice managers, hospital staff, and executives.
• Measure and report on the effectiveness of marketing and advocacy programs.
• Coordinate with cross-functional teams including Leadership, Sales, Marketing, Education, and HEMA.

Requirements

• Deep understanding of marketing principles and strategies, including digital, social media, and field programs.
• Knowledge of market development concepts and patient advocacy.
• Familiarity with hospital and healthcare marketing, including referring physician outreach.
• Understanding of CRM platforms, digital promotion, and content creation.
• Ability to develop program and material for market and patient flow optimization.
• Proficiency in digital marketing and promotion (social media, e-newsletters, web, email, CRM).
• Strong communication skills (verbal, written, presentation).
• Project management and organizational skills.
• Analytical skills for measuring program effectiveness and reporting progress.
• Experience supporting field sales and market development managers.
• Travel experience (up to 50%) in a field-based or remote role.
• Physical ability to meet job requirements (sitting, standing, walking, lifting up to 40 lbs., travel).

Nice to Have

• Background in healthcare or medical device industry.
• Experience managing advocacy programs with nurse or patient advocates.
• Track record of developing and executing partnerships with external organizations.
• Experience in program development, training, and account support.

Qualifications

• Prior experience in marketing, especially digital/social promotion and field programs.
• Experience in healthcare or medical device industry preferred.
• Travel experience in a field-based or remote role.

Benefits & Perks

• Annualized base salary range of $127,000 - $211,000.
• Bonus eligibility.
• Final compensation depends on experience, skillset, knowledge, education, business needs, and market demand.