Sr Manager Marketing

About the Role

Key Responsibilities

• Develop and implement integrated marketing strategies aligned with overall business goals.
• Lead planning and execution of multi-channel campaigns, including digital, email, social media, events, and content marketing.
• Manage, mentor, and grow a high-performing marketing team.
• Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts.
• Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI.
• Oversee the development of marketing content, collateral, and creative assets.
• Manage marketing budgets, forecasts, and resource allocation.
• Identify market opportunities, trends, and customer insights through research and analytics.
• Maintain consistent brand messaging across all channels and touchpoints.
• Build and maintain relationships with external agencies, vendors, and partners.
• Support the achievement of SCAN's Vision and Goals.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree or equivalent experience preferred.
• 7+ years of marketing experience with at least 2-3 years in a managerial or senior-level role.
• Proven track record of developing and executing successful marketing strategies.
• Strong leadership, team management, and interpersonal skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, social media platforms).
• Excellent communication, project management, and analytical skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strategic planning skills to develop long-term marketing strategies.
• Ability to lead, mentor, and inspire marketing teams.
• Competence in handling multiple projects and timelines.
• Strong data analysis and interpretation skills.
• Excellent verbal, written, and presentation skills.
• Creative thinking for innovative campaigns.
• Strong collaboration skills across departments.
• Technical proficiency with marketing tools and platforms.
• Experience managing comprehensive marketing campaigns.
• Adaptability to evolving environments.
• Data-informed decision-making skills.
• Ability to influence senior leadership and align teams.
• Customer-centric mindset.
• Deep understanding of branding, positioning, segmentation, and marketing funnels.
• Expertise in digital marketing including SEO/SEM, email, social media, and paid advertising.
• Ability to gather and interpret market data and customer insights.
• Knowledge of content strategy, editorial planning, and messaging.
• Familiarity with CRM and marketing automation platforms.
• Budget management skills.
• Ability to assess competitive landscapes and shape marketing strategies.
• Understanding of brand management principles.

Nice to Have

• Experience with marketing automation platforms like Marketo.
• Experience working in healthcare or senior services sectors.
• Knowledge of healthcare industry regulations and compliance.

Qualifications

• Bachelor's Degree or equivalent experience.

Benefits & Perks

• Base Pay Range: $106,200 to $153,705 annually.
• Mostly remote work mode.
• Annual employee bonus program.
• Robust wellness program.
• Generous paid-time-off (PTO) along with 11 paid holidays, 1 floating holiday, birthday off, and 2 volunteer days.
• Excellent 401(k) retirement plan with employer match.
• Robust employee recognition program.
• Tuition reimbursement.
• Opportunity to make a difference in members' lives and the community.