Sr. Manager, Marketing

Bluebird Bio

Somerville, MA

Full Time

Senior

5 days ago

Job Description

About the Role

bluebird bio is seeking a Senior Marketing Manager to join our hemoglobinopathies portfolio marketing team. Reporting to the Director of Brand Marketing, this individual will be a critical team member supporting the tactical execution of our commercial strategy for gene therapy products. The role requires strong project management, cross-functional coordination, and vendor oversight to ensure timely and impactful delivery of marketing initiatives across healthcare professionals, patients, caregivers, and community-based organizations. This is a full-time hybrid position (3 days a week) in our Somerville - Assembly Row, Massachusetts office.

Key Responsibilities

Execute day-to-day marketing initiatives across personal and non-personal channels for HCP and patient audiences
Manage agency partners (creative, media, digital, AOR) to drive timelines, budgets, and deliverables
Ensure all marketing materials align with brand strategy and successfully navigate the MLR review process
Support the logistics and deliverables for congresses and events
Collaborate with cross-functional partners and field teams to deliver high-quality materials and programs across all audiences (HCP, patient, caregiver, and community-based organizations)
Track budget, reconcile invoices, and ensure spend aligns with the annual marketing plan
Own project management for key deliverables and timelines, driving cross-functional alignment
Monitor program performance, gather insights, and recommend optimizations to improve impact

Requirements

4-6 years of pharmaceutical/biotech marketing or agency experience; rare disease, gene therapy, or cell therapy experience preferred
Experience executing omnichannel marketing and developing both HCP and patient-facing materials
Strong agency/vendor management and budget management skills
Familiarity with Veeva PromoMats and MLR processes
Excellent project management and organizational skills with the ability to manage multiple priorities
Strong communication and collaboration skills, with proven ability to work in a fast-paced, matrixed environment
Analytical mindset with the ability to translate data and insights into actionable recommendations
Ability to travel as required