Sr. Manager, Marketing Strategy - Digital

About the Role

Key Responsibilities

• Help determine the buying journey for the E-commerce channel.
• Partner with digital and product marketing teams to research and define buying personas.
• Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment, focusing on transforming and optimizing digital channels, demand generation, and product marketing.
• Forecast, measure, analyze, and report the impact of campaign and demand generation activities on marketing and sales pipeline, revenue, and demand funnel velocity.
• Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, and competitive intelligence to translate business goals into marketing strategies.
• Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, content integration, and effective translation into demand generation programs.
• Deliver effective marketing strategies to fuel digital sales.
• Monitor the success of planning processes, identify efficiencies, and leverage best practices.
• Consistently monitor digital sales performance data of assigned sub-segments; derive insights and action items for leadership and stakeholders.

Requirements

• 6+ years of experience in digital marketing, growth marketing, or demand generation with a deep understanding of marketing frameworks and channel activation.
• BA/BS degree required; MBA preferred.
• Strong leadership, collaboration, teamwork, and relationship-building skills across multiple levels and functions.
• Strong digital experience in E-commerce, paid and organic digital channels, and customer experience thinking.
• Deep understanding of modern demand generation technologies, platforms, and systems.
• Experience organizing and executing events, tradeshows, and conferences.
• Knowledge or experience of the Legal markets is a plus.

Nice to Have

• Experience with E-commerce, paid and organic digital channels, and customer experience thinking.
• Knowledge or experience of the Legal markets.

Qualifications

• BA/BS degree; MBA preferred.
• 6+ years of experience in digital marketing, growth marketing, or demand generation.

Benefits & Perks

• Hybrid Work Model with flexible in-office days.
• Flexibility & Work-Life Balance policies including work from anywhere for up to 8 weeks per year.
• Career Development and Growth programs.
• Industry competitive benefits including flexible vacation, mental health days, access to Headspace, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Comprehensive health, dental, vision, disability, and life insurance programs.
• Paid time off, paid holidays, parental leave, sabbatical leave, and additional optional insurance benefits.
• Additional benefits such as hospital, accident, and sickness insurance, Flexible Spending and Health Savings Accounts, fitness reimbursement, Employee Assistance Program, legal identity theft protection, 529 Plan, adoption & surrogacy assistance, and Employee Stock Purchase Plan.