Sr Manager, Marketing Technologies

About the Role

Key Responsibilities

• Identify and evaluate new Martech and Adtech technologies to improve customer engagement, retention, and lead generation.
• Manage and implement marketing platforms such as email marketing platforms, Campaign management, ESPs, SMS, Personalization, DAM, PAM, Social & GTM platforms.
• Enable and manage integrations with adtech platforms such as affiliates, social media, video, Ad exchange, DSP.
• Ensure scalable and secure architecture that complies with IT and data governance standards.
• Drive integration and data flow across CRM, CMS, ESPs, CDP, DAM, social platforms, and analytics tools.
• Collaborate with cross-functional teams to ensure technology solutions align with overall business goals.
• Design and implement marketing technology strategies and workflows to optimize the customer journey.
• Stay up to date on industry trends and best practices in digital marketing and incorporate them into the company's strategy.
• Manage a team of permanent employees and consultants, mentor teams, and set and monitor goals through quarterly reviews.
• Responsible for the implementation of projects, vendor negotiations, and seeking cost-saving opportunities.
• Manage and train marketing teams on the use of marketing technology tools.
• Manage and optimize the marketing technology budget.
• Provide and maintain technical documentation, training, and support for stakeholders.
• Work with business partners to prioritize work streams and establish repeatable frameworks.
• Manage multimillion dollar and multiyear IT programs.

Requirements

• Bachelor's Degree or greater in Computer Science or related field.
• Experience managing large teams and multitasking effectively.
• Experience with marketing platforms with technical depth.
• Well-versed with technology such as design, architecture, and integrations.
• 10 years experience in implementing customer communication channels such as Email and SMS.
• 7 years experience building and leading high-performing technology teams.
• Exceptional communication skills with both technical and business partners.
• Exceptional analytical and critical thinking skills.
• Experience integrating various marketing and advertising tools (e.g., CRM, automation platforms, DSPs, DMPs, CDPs) into a cohesive system.
• Thorough understanding of Campaign life cycles and extensive management of digital campaign solutions.
• Experience managing multiyear, multimillion-dollar programs with multiple vendors.
• High intellectual curiosity and work ethic.

Nice to Have

• Experience working in retail or specialty retail environments.
• Knowledge of industry trends in digital marketing and marketing technology.

Qualifications

• Bachelor's Degree or higher in Computer Science or related field.

Benefits & Perks

• Health, dental, and vision insurance.
• Prescription drug coverage.
• Retirement savings plans (401k, employer-funded retirement plans, deferred compensation).
• Life insurance, accident and disability coverage.
• Paid time off for sick leave, vacation (80 hours per year), bereavement, jury duty, holidays (9 days per year).
• Wellbeing programs, commuter benefits, adoption assistance, legal services, employee merchandise discounts.
• Work-life balance programs including Meeting-Free Fridays, Summer Fridays, Holiday Early Departure.